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The intralogistics fair for Central Europe
LogiMAT 2014 in Stuttgart - Closing Report
The figures for LogiMAT 2014 were positive across the board: a slight rise in exhibitor numbers and total exhibition space, and a significant increase in visitor numbers. "The results clearly exceed the 1.8 percent expansion forecast for the German economy this year, so we are very satisfied, especially with the tremendous rise in visitor numbers," is how Exhibition Director Peter Kazander summed up his reaction. This year, under the show's motto of "Intelligent networking - Mastering complexity", 1,004 exhibitors presented their products and services for efficient intralogistics - including many world premieres - on almost 75,000 square meters of exhibition space. In total 32,800 trade visitors (+11.3 percent) came to the Stuttgart exhibition centre on the three days of this event. "This year again I was especially pleased with the further internationalisation of LogiMAT," adds the Exhibition Director.
With 182 companies (18.1 percent), almost one in five exhibitors at LogiMAT came from outside Germany. In total 26 countries were represented at the show. The strongest contingents came from the Netherlands (35 exhibitors), Switzerland (32) and Italy (28). Nine of the exhibitors at this year's LogiMAT are based overseas. "LogiMAT has now established a worldwide reputation as the intralogistics fair for Central Europe," concluded Kazander.
The ever broader international scope of LogiMAT is seen even more clearly in the visitor statistics. According to the results of a survey by Basle-based independent market researchers Wissler & Partner, 87.2 percent of the trade visitors came from Germany. 35.5 percent of the attendees had travelled more than 300 kilometres to get to the show. 4,200 international guests came to inform themselves in the exhibition halls at LogiMAT. Of that number 66.2 percent came from EU countries, 18.2 percent from the rest of Europe, and 15.6 percent from countries outside Europe. Around two-thirds of all the visitors are classed as having sole or joint decision-making powers on capital investments.
"Taken as a whole, these figures show that on the one hand LogiMAT is an important event for small and medium-sized companies, who are the backbone of the intralogistics sector," comments Kazander. "And on the other, they are evidence that as regards both content and organisational format, LogiMAT is reaching precisely the kind of trade audience that the national and international exhibitors are seeking to address with their products and solutions." This enables LogiMAT to combine its appeal as a compact and focussed trade forum with the status of an internationally recognised sector platform and working trade show for decision-makers. In terms of visitor satisfaction, 81.1 percent of the visitors to LogiMAT rated the event as "good" or "very good" in the survey by Wissler & Partner.
As well as LogiMAT's popularity within the international intralogistics sector, the favourable economic outlook and an increased readiness to invest in and optimise intralogistics processes, Kazander believes the enormous increase in visitor numbers is also due to the integration this year of the TradeWorld Forum into the show. This represents a real and valuable addition to the spectrum of LogiMAT. "TradeWorld was well received by exhibitors and visitors alike, judging by the responses from the exhibition halls," said the organiser, clearly pleased with this result. "The global flow of goods means trade and logistics are becoming ever more tightly integrated. Intralogistics ensures efficiency at the interface between production and transport. So, what could be more natural than to bring these sectors together?!" The Exhibition Director sees this as a natural progression, and not a step away from the traditional content of the fair: In view of the fact that 64.3 percent of the visitors rated the TradeWorld Forum and what it offered as "good" to "very good", the exhibition organisers are intending to feature TradeWorld again next year, and further expand the synergies with LogiMAT.
"As many exhibitors have already said they will be back again at LogiMAT 2015, and in view of increasing demand for larger stands, we will be taking up at least one more exhibition hall for the event next year, for the benefit of both exhibitors and visitors," was how Kazander explained the logical consequences of the ever rising interest from exhibitors and visitors. "In addition we have the option of taking up an eighth hall - and that would amount to the entire space at the exhibition centre." All of which, according to Kazander, underlines the position of LogiMAT as the largest annual intralogistics trade fair in Europe. A further internationalisation of the event is expected, says Kazander, as a result of LogiMAT China, which takes place in April 2014.
Nevertheless, LogiMAT will in future continue to be the compact and efficient intralogistics forum that it is today, thanks to the spatial concept at the Stuttgart exhibition centre, with four linked exhibition halls arranged in two wings facing each other. "The additional exhibition space gives us the opportunity to structure the sections at the show even more clearly, in line with the heterogeneous nature of the intralogistics sector. This will ensure visitors can find the products and solutions they are looking for quickly and easily, and all gathered together in one area," sums up Kazander. "We are already looking forward to the next LogiMAT, which takes place from 10 to 12 February 2015 in Stuttgart."
"For us LogiMAT is very important. In our internal ranking of trade events, it is right up there among the top few."
Rainer Buchmann, Managing Director, SSI Schäfer, Graz (A)
"LogiMAT has definitely established itself as the leading trade fair and networking platform for the intralogistics sector. It offers us a very good platform and is an important barometer of trends."
René Holzer, CEO, Gilgen Logistics AG, Oberwangen (CH)
"For Inconso, LogiMAT is the most important logistics trade show in Europe. It is the perfect platform for presenting our solutions and innovations to an international trade audience, as well as being a great place to make lots of new contacts and meet up with existing customers."
Bertram Salzinger, Chairman, Inconso AG, Bad Nauheim (D)
"For us being at LogiMAT is a must. Every year this is the most important logistics fair for us and it is always a good opportunity for networking."
Detlef Spee, Head of Intralogistics and IT Planning, Fraunhofer IML, Dortmund (D)
"LogiMAT has established itself worldwide as one of the leading trade fairs for the ground conveyor industry. Crown has been a participant right from the start. Because at this event we meet up with our customers, we generate first-class leads, expand our network of contacts and discuss new trends."
Ken Dufford, Vice-President Europe, Crown Gabelstapler GmbH & Co. KG, Feldkirchen (D)
"The trade audience is what counts in the success of a trade fair. And with the visitor turn-out this year, it's clear that LogiMAT is the event for the themes of intralogistics and production."
Thorsten Sydow, Marketing, Salt Solutions GmbH, Würzburg (D)
"For us as a young company, LogiMAT is an excellent fair for expanding into the German market."
Wilbert Raap, Director, Maas Internal LogistiX, Beneden-Leeuwen (NL)
"Of all the trade fairs in Europe, LogiMAT gives us the highest visitor footfall."
Margit Wögerer, Head of Marketing, Knapp AG, Hart bei Graz (A)
"LogiMAT is the most important trade fair for us. At this event we can get a very good overview of the sector, how business is trending and new technology. The way forward is mapped out here."
Christian Strauch, Sector Manager Material Handling, Igus GmbH, Cologne (D)
"For us LogiMAT is the best logistics trade fair in the world. There is very much a focus on innovations here. And the quality of the visitors has remained very high over the years, in fact it has risen. And you can't say that about every fair."
Dennis Kunz, Chief Marketing Officer, Ehrhardt + Partner GmbH & Co. KG, Boppard-Buchholz (D)
"LogiMAT has developed extremely well over the years. And we as an exhibitor have benefited from that. For us, as a Swedish company, LogiMAT is the most important trade fair for the European market."
Steffen Kammerer, Sales&Marketing, Helge Nyberg AB, Ulricehamn (S)
"The TradeWorld Forum is a real visitor magnet. The high visitor frequency on all three days and the quality of the trade audience - which precisely matches our target group - has exceeded all our expectations."
Daniel Stenta, Customer Consulting, Federal Express Europe Inc., Karlsruhe (D)
"We came here with mixed feelings because, as a financial services provider, we don't really fit into the traditional spectrum of exhibitors at this show. So at the TradeWorld Forum we focused on presenting financial services tailored specifically to the trade and logistics sector. That brought us together with interesting potential business partners."
Alfred Engelhard, Director Marketing & Business Management, UniCredit Bank AG, Munich (D)
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