For the first time, a Chinese solar module producer, Suntech Power, has received the independent seal of approval "TOP BRAND PV". In the most important European sales markets Germany, France and Italy, Suntech ranks amongst the best-known and most requested module brands. Furthermore, the level of recommendation - a measurable indicator for customer loyalty and satisfaction with the product - is very strong compared to other brands. This result was gleaned from an independent survey of installers and end-customers conducted by the Bonn-based market and opinion research company EuPD Research.
In addition to high brand awareness among end-customers, distribution depth, which refers to a strong position in brand portfolios of installers, is also very high. This applies especially in direct comparison with brands of other Chinese companies.
The "TOP BRAND PV" seal was developed by EuPD Research in 2010 as a way of evaluating the brand management strategies of module and inverter manufacturers neutrally. The seal is assigned on the basis of a multilevel analysis founded on statements made by market intermediaries and end-customers. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback of how to potentially optimize their brand management. Suntech stands out, from an installer perspective, particularly with respect to the further recommendation of the brand and the positive evaluation of the brand. Thus, Suntech Power, a top PV module brand is now receiving the premium seal for Germany, France and Italy.
Only a few leading manufacturers who have undergone a rigorous quality check are allowed to use this seal. Therefore, the world largest manufacturer of crystalline solar modules belongs to a small group of elite brands worldwide qualified to display the seal "TOP BRAND PV". "The fact that Suntech is one of the leading module brands in the world is not only an outstanding acknowledgment of our work which is strongly focused on sustainability but also a strong motivation", says Vedat Gürgeli, Vice President Sales and Marketing Suntech Power Europe.
TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally "charged", and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.
With the seal "TOP BRAND PV", the leading market research and consultation firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management - the Corporate Health Award - EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research is currently leading the market in the certification of corporate sustainability. With the seal "TOP BRAND PV", manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the "TOP BRAND PV" seal do not just offer benefits for manufacturers - intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
More information about the "TOP BRAND PV" seal of approval is available under: www.eupd-research.com/....
In addition to high brand awareness among end-customers, distribution depth, which refers to a strong position in brand portfolios of installers, is also very high. This applies especially in direct comparison with brands of other Chinese companies.
The "TOP BRAND PV" seal was developed by EuPD Research in 2010 as a way of evaluating the brand management strategies of module and inverter manufacturers neutrally. The seal is assigned on the basis of a multilevel analysis founded on statements made by market intermediaries and end-customers. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback of how to potentially optimize their brand management. Suntech stands out, from an installer perspective, particularly with respect to the further recommendation of the brand and the positive evaluation of the brand. Thus, Suntech Power, a top PV module brand is now receiving the premium seal for Germany, France and Italy.
Only a few leading manufacturers who have undergone a rigorous quality check are allowed to use this seal. Therefore, the world largest manufacturer of crystalline solar modules belongs to a small group of elite brands worldwide qualified to display the seal "TOP BRAND PV". "The fact that Suntech is one of the leading module brands in the world is not only an outstanding acknowledgment of our work which is strongly focused on sustainability but also a strong motivation", says Vedat Gürgeli, Vice President Sales and Marketing Suntech Power Europe.
TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally "charged", and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.
With the seal "TOP BRAND PV", the leading market research and consultation firm EuPD Research has expanded their expertise in the field of certification into the PV sector. Alongside the leading award in the field of sustainable management - the Corporate Health Award - EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research is currently leading the market in the certification of corporate sustainability. With the seal "TOP BRAND PV", manufacturers can distinguish themselves from the competition, appear united in the eyes of end-customers and strengthen their own brand.
Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the "TOP BRAND PV" seal do not just offer benefits for manufacturers - intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.
More information about the "TOP BRAND PV" seal of approval is available under: www.eupd-research.com/....
