ReneSola has been awarded with "Top Brand PV Seal" in the Benelux countries
As a manufacturer of PV modules and wafers ReneSola has been awarded the "Top Brand PV Seal" in the “Modules“ category. This exclusive distinction for leading photovoltaic manufacturers has been awarded by EuPD Research in Bonn, the leading market intelligence company in the sustainable business sector. Thus ReneSola now counts itself among the top brands in the solar industry in the Benelux countries. Each year this seal is awarded only to solar manufacturers whose brand has been rated well above average by the installers in comparison to its competitors. The criteria for awarding the seal are top ratings for the brand, brand awareness, and market penetration during the annual, independent installer survey carried out by EuPD Research.
As early as 2010 EuPD Research has been developing a method for an independent evaluation of the brand management of module and inverter manufacturers. The industry seal is awarded on the basis of a multi-stage analysis. The evaluation is based on qualified statements with regard to brand awareness of marketing agents. Therefore the manufacturers obtain an unfiltered assessment with regard to their own brand and gain access to potential optimisation possibilities in brand management. Moreover Top Brand PV offers traders, installers and end users independent guidance and support when selecting quality brands.
Thus ReneSola is counted among the top brands that are entitled to bear the seal. Their scope of distribution has been developed significantly: The ReneSola brand now accounts for the majority of sales (an average of 54%) within the portfolios of installers who offer ReneSola.
Jijun Shi, Vice President for Europe at ReneSola Ltd., explains: "We are pleased that the installers have confidence in our quality. It shows that a consistent brand development bears fruit in this area of expertise, and the associates with whom we were already working with have been recommending our products to the end user. Our objective now is to develop these relationships and, at the same time, to cultivate new ones. The independent rating by EuPD Research will help us to achieve this.”
Seals provide orientation: Marketing agents and end customers rely on the quality seal.
In a very competitive and intensive market a quality seal such as the Top Brand PV Seal not only offers the manufacturers an added value – but marketing agents can stand out from their competitors with a proven high quality range of products. Moreover, for the end user, the quality seal offers a way into an increasingly diverse market. The significance of the seal is comprehensive and offers a high recognition value for the end user.
You can find additional information on Top Brand PV Seal at: www.eupd-research.com/....
EuPD Research - Hoehner Research & Consulting Group GmbH
EuPD Research is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.