More than a third of all surveyed PV installers in the USA purchase modules from SolarWorld
The German module manufacturer received very good results in EuPD Research's latest survey of the PV market in the USA
The brand is also the most-known PV manufacturer in the USA. 39% of the survey participants were able to sponatenously mention the brand. Canadian Solar follows as a very close second. In addition to this, SolarWorld is also highly likely to be recommended by the US installers, as the manufacturer achieved the second highest Net Promoter Score (only behind Winaico and ahead of REC). The US installers state that quality is the most important factor when recommending a brand.
The American thin-film module manufacturer First Solar benefits from a very high exclusiveness in the installers' portfolios. 60% of the installers, who carry the brand in their portfolio, don't offer any other brands to their customers. In comparison, US installers offer more variety in regards to inverters. Rarely do installers only offer a single brand in their portfolio.
These are some of the results from the current "US PV InstallerMonitor 2015/2016". EuPD Research reached a total number of 302 interviews with installers from 42 US states and Washington D.C. Apart from market penetration and brand management , the surveyed topics are procurement management, company concerns as well as storage solutions.
EuPD Research - Hoehner Research & Consulting Group GmbH
EuPD Research Sustainable Management GmbH is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.
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