"A Multilingual Online Shop Is Not the Same Thing as Multinational E-Commerce"
Speech by ePages CEO Wilfried Beeck at WorldHostingDays 2011
In his keynote speech, which kicked off the event, Mr Beeck spoke about the challenges of international e-commerce - particularly for small and medium-sized businesses. Hosting providers can tap into this market with enormous potential for growth. After all, many merchants with local customer bases are still searching for solutions which would allow them to sell globally to an exceptionally broad variety of markets; according to Germany's Federal Statistical Office, there are 22.8 million small and medium-sized businesses in Europe. 54 per cent of European merchants operate an online shop of their own. Only 21 per cent of them service customers in other countries. The problem with that? Not everybody complies with all applicable laws. If you want to succeed abroad, you need an online shop which satisfies all requirements regardless of the countries in question.
"Hosting providers in Europe need to offer their customers an all-round package which meets these requirements," explained Wilfried Beeck. "There are, of course, considerable challenges: different languages and currencies as well as linking to country-specific seals of approval, marketplaces and shopping portals. Not to mention integrating the most popular methods of payment, providers of logistics services and communicating country-specific legal prerequisites. Fifteen different languages are spoken in Europe's Top seven regions D / A / CH, Scandinavia, Benelux, France, Spain, Italy and UK alone. Not only the fifteen countries in the euro zone must be considered, but also the twelve European Union countries which do not use the euro. A merchant who must take care of all this personally will find it difficult to succeed in international e-commerce.
The ePages platform allows hosting providers to offer their customers an international, out-of-the-box solution. "Providers who opt to integrate our e-commerce cloud services will enjoy not only a scalable and internationally compatible platform, but also a full-service package featuring essential e-commerce services," added Beeck. "In addition, ePages offers integration with more than 60 technology partners in the European market such as Google, PayPal and Facebook. We thus guarantee smooth integration regarding the most important applications and their continuous maintenance - regardless of whether it is eBay, Amazon Marketplace or large providers of logistics services such as DHL and UPS."
How is the cloud changing the international hosting business? ePages interviews industry experts at WorldHostingDays 2011
In addition to supplying the keynote speaker, ePages was once again a WorldHostingDays Platinum sponsor and exhibitor. Appearing at this trade show is pivotal to the recently created e-commerce area - the place to go for all things e-commerce. As in previous years, we had many worthwhile conversations with customers and interested parties. For the first time, ePages spoke with industry insiders about recent developments in the hosting industry:
- Interview with Jeff Hardy, Vice President of Business Operations, SmarterTools
- Interview with Nils Decker, Chief Marketing Officer, SpamExperts BV
- Interview with Marco Houwen, CEO, LuxCloud
- Interview with Markus Kluge, Head of Engineering/Technology, Janolaw AG
- Interview with Ralf von Grafenstein, Managing Director, 45info GmbH
- Interview with Wilfried Beeck, CEO of ePages GmbH
- Interview with Oliver Bock, Senior Marketing Manager of ePages GmbH
You can access additional details about the events via this http://www.youtube.com/...
ePages (www.epages.com) supplies one of the world's leading e-commerce cloud service platforms. International hosting providers and yellow-pages providers as well as telecommunication and logistics companies such as Deutsche Telekom, British Telecom, Orange Business Services, telegate, La Poste, Strato, Host Europe, LCN, Amen and Arsys offer preconfigured online shops and business websites for rental based on the ePages platform. They thus enable their customers to quickly and cost-effectively create professional online shops and business websites - without programming experience or complicated installations. In cooperation with over 60 technology partners, ePages integrates to the most important online portals, search engines, marketing platforms, payment systems and ERP systems. Over 50,000 customers worldwide use ePages to run their online shops and business websites. ePages headquarters is in Hamburg; additional offices are in London, Barcelona and Jena, Germany.