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Promotion of young sports talents by market leader in lactate diagnostics
The recipe of successful training bases significantly on an appropriate load level, balancing on the fine line between positive body stimulation and harming overload of the individual. In the growing market for performance analysis, the modern lactate analyzers BIOSEN and Lactate SCOUT are worldwide established as a "quasistandard" today. This is a reason for the German manufacturer, the EKFdiagnostic GmbH, to take responsibility in sponsoring and promotion of young sports talents:
Starting their career very early, the trial biker team "Bikes in Motion" is managed by Joachim Will and supported by EKF's lactate analyzers with great success, finishing many competitions first and achieving a range of national awards. Another sponsoring partner of EKF is the athletic center LAZ in Leipzig, with well known sportsmen like Tino Haeber, Thomas Blaschek and Peter Sack. Many other projects have to be added, like swim coaching congresses in Italy, seminars and road shows in Spain and UK as well as EKF's strong support of sports academies and international events.
"Very often, it's the money what matters in elite sports - but our main intention is education and information" affirms Berthold Walter, founder and CEO of the company. Besides several issues and translations of the booklet "training in your hand - performance analysis in amateur sports", the EKFdiagnostic GmbH also organizes an annual "Info-Day" for lactate testing. Thereby, coaches and scientists, sports dealers and teachers are coming together, to exchange latest workout methods, testing principles and research results.
"The practitioners are the most important source of knowledge - they make daily experiences, and they discover new options at first. As the leading manufacturer of lactate analyzers we like to collect and to convey this information also for amateurs and young talents in sports. Six years ago, it was hardly to imagine that lactate diagnosis could be useful for this kind of sports people - but today, 80% of the customers arise from these target groups, increasing their training success evidently."
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