Most Advanced Fiery Technology Drives New Canon Line-Up of Powerful imagePRESS Engines

Canon-Fiery Combination Provides Maximum Levels of Performance, Vivid Colour, Ease of Use and Workflow Integration

(PresseBox) ( Birmingham, UK, )
EFI(TM) (Nasdaq: EFII and Canon Europe today announced the nextgeneration Fiery® platform, System 9 R2, is powering the new flagship Canon imagePRESS C7010VP, C6010VP and C6010 colour presses (also announced today) aimed at the highend production market. The three Fiery servers, named imagePRESS Server A3200, A2200 and A1200, coupled with the new Canon presses, ensure customers the highest productivity and most vivid colour reproduction with new colour tools, support of Adobe® PDF Print Engine v2 (APPE) for pure PDF workflows, and improved JDF integration. The Fierydriven imagePRESS C7010VP is on display on the Canon stand (10-CDEF270) at Ipex, taking place through May 25 in Birmingham.

"Our recently released Fiery technology was designed with today's demanding print provider requirements in mind, and we worked closely with Canon to make sure customers' needs were exceeded," said John Henze, vice president of Fiery marketing, EFI. "Fiery servers ensure perfect colour every time, fast document turnaround, and smooth, efficient workflows to help customers realise greater productivity and competitiveness."

Mark Lawn, European marketing manager, Business Imaging, Canon Europe, commented: "Canon's approach to establishing longterm relationships with our customers revolves around providing them with innovative technology and continuous support to help them meet the changing needs of their businesses and secure their longterm future. Our ongoing partnership with EFI is a key element of that approach and, by teaming our new flagship Canon imagePRESS presses with the Fiery System 9 R2, we are providing our customers with a production print solution that will extend their printondemand capabilities, give them the confidence to handle the most timecritical and premiumquality digital print jobs and enable them to pursue growth opportunities by making the leap into new areas of business."

Fiery Platform Raises the Bar on Performance, Colour and Workflow

The new Fiery technology delivers documents faster than ever before for Canon customers, boasting more than a 30 percent increase in speed over the previous generation platform driven by new software and hardware innovations.

Fiery technology performs flawlessly in demanding production printing environments. The new "Spool-RIP-Print Simultaneously" capability guarantees the Fiery server spools, RIPs and prints a single multiple page job or multiple jobs at the same time to ensure maximum throughput and increased productivity.

Fiery servers maximise the imagePRESS engines' colour gamut, delivering the most vivid and vibrant colours. The new Fiery Image Enhance feature improves the output quality of digital photos by applying image specific corrections such as red eye removal, cast correction and tone adjustments. Its automated workflow saves prepress time by eliminating lengthy image editing and file manipulation tasks while ensuring photos look their best.

With Fiery System 9 R2, the Adobe® PDF Print Engine v2 is now integrated into the Fiery server. Canon users have a choice of a native PDF endtoend workflow in conjunction with the conventional PostScript interpreter, which guarantees interoperability and reinforces the fact that Fiery solutions' open platform supports the widest variety of file formats and workflows used in the printing industry today.

A New Level of JDF Integration

The Canon imagePRESS C7010VP, C6010VP and C6010 include nextgeneration embedded JDF technology resident on the Fiery server, enabling seamless and powerful integration with thirdparty and EFI workflow applications. Fiery JDF integrated technology enables simplified configuration and integration between production workflows, automates data collection and reduces manual data reentry which significantly improves production turnaround and shrinks waste.

The new Canon-Fiery combinations will be available in October 2010. For more information on Canon, visit Ipex stand10-CDEF270 For more information on EFI, visit Ipex stand 11-F223,

About Canon Europe

Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable Xray machines, to multifunction and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - 'To live and work together for the common good'.

Further information about Canon Europe is available at:

EFI, Fiery, VUTEk, Jetrion, PrintFlow, Auto-Count, ColorWise and Colorproof are registered trademarks of Electronics For Imaging, Inc. in the U.S. and other countries. All other trademarks mentioned in this document are the property of their respective owners.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. This news release contains forwardlooking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forwardlooking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forwardlooking statements.
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