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Who Needs Facebook? – Companies worry about safety
Should Facebook be banned at work? The more “digitally enlightened” usually allow their staff unrestricted access from office computers, but still worry about employees wasting time on it.
The internet has changed everything. Communication used to be “one-to-many”, now it’s “many-to-many”. We can no longer respond to consumer reaction the way we did before, because we are no longer part of those conversations which have largely moved to “Web 2.0” websites. Consumers now talk about our businesses among themselves. We cannot rely anymore on creating an image that reflects our product or service. Reputation is now all important and yours will stand or fall on what other people tell each other about you. Even if you hate the idea of Tweeting, the important reason to open a Twitter account is to use it as a defensive mechanism. Be aware of what is being said about you or your product in Groups and Blogs. If you fail to monitor or respond to adverse criticism then your business will surely suffer! So by all means: Set up Alerts on Google and Twitter.
So how do we cope with this change? Well, there is nothing new under the sun! The little “Black Book” of contacts has become the LinkedIn list of connections. The gossip that used to float round the local pub is now the conversations taking place in the Discussion Groups on LinkedIn or Facebook.
Author: Christopher Jenkins, ECOVIS Wingrave Yeats, London, United Kingdom
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