As part of its report "Business in brief" on this year's 6th Deutscher Maschinenbau-Gipfel (German mechanical engineering summit), the German broadcaster Deutsche Welle TV reports on E.C.H. Will. The company, the world's leading supplier of cutting machines for copy paper, is based in Wedel near Hamburg, Germany, and represents an ideal example of German mechanical engineering: a constantly good order volume and a clear focus on the Asian market.
On a tour through the production and assembly hall, Managing Director Daniel Walk explains why the Asian market is so important for the company and why he sees increasing competition not as a danger but as a challenge.
The report will be broadcast during the German mechanical engineering summit on Deutsche Welle TV's diverse regional stations. It can also be found online on the broadcaster's website following this link: http://mediacenter.dw.de/english/video/item/690325/Machine_maker_E_C_H_will_looks_to_China/
On a tour through the production and assembly hall, Managing Director Daniel Walk explains why the Asian market is so important for the company and why he sees increasing competition not as a danger but as a challenge.
The report will be broadcast during the German mechanical engineering summit on Deutsche Welle TV's diverse regional stations. It can also be found online on the broadcaster's website following this link: http://mediacenter.dw.de/english/video/item/690325/Machine_maker_E_C_H_will_looks_to_China/
