37079 Göttingen, de
Dr. jur. Horst Werner
+49 (551) 20549215
The German Fashion Invest-Group has won the American supermodel Jeremy Meeks as a brandmaker and as an influencer – by Dr. Horst Werner
Jeremy Meeks is worldwide known as a topmodell from Los Angeles working with Fashion Invest to expand their brand assortment
Online business as a growth driver: As part of a multi-channel strategy, Fashion Concept’s product range has mainly been distributed online so far. Just under 80% of the turnover is generated by the B2B business with well-known wholesalers, who sell the rapidly changing collections on various well-known sales portals and so-called Flash Sale or Daily Deal sites. About 20% of sales come from stationary stores. In both areas, the company quickly gained a substantial network of more than 40 distribution partners in more than 30 countries.
Milestones for economic development and a rapid increase in sales were successful contracts, among others with the German Zalando Group, Brands4Friends, the French Vente Privée Group and the Showroomprivé Group. With the BNS Group in Russia and Vipshop Holding - the third-largest e-commerce company in China with more than 52 million customers - Fashion Concept has also gained two of the most important fashion and online retailers in Europe. In the US, Fashion Concept also works with Touch of Modern, an app that helps men discover and buy new clothing trends. All remaining sales will be in B2C e-commerce, realized primarily over the brand’s own online stores by Jimmy Sanders and Aden Cavill.
Digital marketing boosts Brand Awareness The marketing of the company-owned brands primarily uses the modern Internet tools. Search engine optimization (SEO) and Google Adwords, i.e. the punc tual delivery of ads in the active online search, open up an international and almost endless customer potential with precise targeting for Fashion Concept. Facebook Ads and Instagram are also used as effective advertising tools that reach their target group precisely and reliably generate traffic on the pages of online shops.
Everyone can take part, to earn dividends by an invest up from Euro 10.000,- ; please contact firstname.lastname@example.org .
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