Doubleclick mit überzeugenden Zahlen für das Geschäftsjahr 2004

Umsatz und Gewinn im vierten Quartal gesteigert

New York, NY, (PresseBox) - Doubleclick, führender Anbieter von Marketing-Tools, hat die Erwartungen der Analysten übertroffen. Das Unternehmen hat im vierten Quartal 2004 mehr umgesetzt und verdient als im Vorjahreszeitraum. Der Umsatz stieg von 72,9 Millionen US-Dollar im vierten Quartal 2003 auf 83,5 Millionen US-Dollar im vierten Quartal 2004. Der Gewinn gemäß Generally Accepted Accounting Principles (GAAP) betrug 10,6 Millionen US-Dollar bzw. 0,08 US-Dollar pro Aktie. Im vierten Quartal 2003 hatte er noch bei 3,8 Millionen US-Dollar bzw. 0,03 US-Dollar pro Aktie gelegen.

Für das Gesamtjahr 2004 weist Doubleclick einen Umsatz von 301,6 Millionen US-Dollar gegenüber 271,3 Millionen US-Dollar für das vorangehende Gechäftsjahr aus. Der Gewinn gemäß GAAP betrug 2004 37,5 Millionen US-Dollar bzw. 0,26 US-Dollar pro Aktie gegenüber 16,9 Millionen US-Dollar bzw. 0,11 US-Dollar pro Aktie im Geschäftsjahr 2003.

Im Folgenden finden Sie die komplette Pressemitteilung im amerikanischen Original:

DOUBLECLICK REPORTS FOURTH QUARTER AND FULL YEAR 2004 RESULTS
Company records significant increase in Cash Flow from Operations

NEW YORK, NY, February 3, 2005 - DoubleClick Inc. (NASDAQ: DCLK), the leading provider of data and technology solutions for marketers, advertising agencies and web publishers, today announced financial results for the fourth quarter and full year ended December 31, 2004, and gave its business outlook for the first quarter of 2005.

"We benefited from significant margin improvements in Ad Management and Email compared to the fourth quarter of 2003, and had stronger than expected results from our Performics division," said Kevin Ryan, Chief Executive Officer, DoubleClick. "In addition, we had our best quarter of cash flow from operations generation in over four years."

Fourth Quarter Accomplishments
Highlights of the Company’s performance follow:

• Margin improvements in its Ad Management and Email products and better than expected revenue from DoubleClick’s Search Engine and Affiliate Marketing products led to record gross and operating margins in the Company’s TechSolutions segment;

• The Company recorded an over 40% increase in quarterly cash flow from operations versus 4Q03;

• The Performics division saw a quarterly revenue increase of over 60% year on year;

• The Company’s Data Management quarterly revenue grew over 40% against 4Q03; and

• The Company took steps to improve its Marketing Automation business, including forming a partnership with Omniture to market their site analytics product.

Fourth Quarter Results
DoubleClick reported revenue for the fourth quarter of $83.5 million versus $72.9 million in the year-ago period. GAAP net income for the most recent quarter was $10.6 million, or $0.08 per share, compared with $3.8 million, or $0.03 per share, in the fourth quarter of 2003. The Company achieved a gross margin of 74.8% during the quarter compared to 66.6% in the year-ago period. EBITDA (3) was $17.4 million for the fourth quarter of 2004 compared to $16.2 million in 4Q03. Total GAAP operating expenses were $53.3 million in the quarter, versus $47.9 million in the fourth quarter of 2003. Total company headcount was 1,541 as of December 31, 2004, against 1,223 twelve months prior.

Fourth quarter 2004 results did not include any material unusual items. Fourth quarter 2003 GAAP earnings were negatively impacted by $5.4 million in charges related to the relocation of the Company’s New York headquarters. These charges were partially offset by the reversal of a $1.3 million reserve relating to the favorable resolution of certain tax matters.

DoubleClick generated $33.7 million in cash flow from operations during the fourth quarter. The year over year increase in quarterly cash flow from operations was driven primarily by higher overall company GAAP net income and stronger working capital versus 4Q03. The Company had $552.3 million in cash and marketable securities, and had a net cash (4) position of $417.3 million, or $3.32 per share, as of December 31, 2004.

Full Year Results
DoubleClick reported revenue for the full year of $301.6 million versus $271.3 million in 2003. Full year 2004 GAAP net income was $37.5 million, or $0.26 per share, compared with $16.9 million, or $0.11 per share, in the prior year. The Company achieved a gross margin of 71.2% during the year compared to 65.3% in 2003. EBITDA was $66.7 million for 2004 compared to $67.9 million in the prior year. Total GAAP operating expenses were $192.7 million for the full year, versus $164.4 million in 2003.

DoubleClick’s full year 2004 GAAP net income and EBITDA benefited from a non-operating gain of approximately $7.1 million from the Company’s sale of its 15% interest in AdLINK Internet Media AG and from a restructuring credit relating to DoubleClick’s Louisville, Colorado facility, which lowered operating expenses by $4.5 million. In addition, 2004 GAAP net income and EBITDA benefited from a distribution from MaxWorldwide, Inc. of approximately $2.4 million in connection with its plan of liquidation and dissolution, and from the reversal of a $1.5 million reserve relating to a prior acquisition. These gains were partially offset by a write-down of DoubleClick’s Enterprise Marketing Solutions (EMS) business of approximately $5.6 million.

2003 GAAP net income was negatively impacted by $14.6 million in accelerated depreciation charges associated with the relocation of the Company's New York headquarters and the termination of a lease for the Company's San Francisco facility. These charges were partially offset by a $1.3 million reserve reversal relating to the resolution of certain tax matters. GAAP net income and EBITDA benefited from a net restructuring credit of $9.1 million associated with these facilities and $1.4 million received by the Company in connection with an insurance claim. These benefits were partially offset by a $4.4 million loss relating to the redemption of DoubleClick’s 4.75% Convertible Subordinated Notes.

TechSolutions
The TechSolutions segment reported fourth quarter revenue of $56.8 million versus $46.9 million in 4Q03. TechSolutions gross margin was 79.2%, versus 68.1% in the December quarter of 2003. TechSolutions operating margin was 25.0%, versus 11.0% in the fourth quarter of 2003. Margins improved primarily because of higher revenue from the Company’s Ad Management, Email, Search Engine Marketing, and Affiliate Marketing products.

For the full year, the TechSolutions segment recorded revenue of $196.3 million, a gross margin of 74.4%, and an operating margin of 15.9%. This compares to revenue of $175.4 million, a gross margin of 63.4%, and an operating margin of 5.9% for full year 2003. The year-over-year quarterly and annual improvement in revenue is primarily a result of the inclusion of the results of Performics and SmartPath, which were acquired in June and March of 2004, respectively. Full year 2004 TechSolutions expenses were adversely affected by the EMS write-down of approximately $5.6 million, and 2003 TechSolutions expenses included roughly $10.8 million in accelerated depreciation charges related to the Company’s facilities.

Ad Management
The Company’s Ad Management revenue was $33.2 million in 4Q04 versus $34.1 million in the year-ago period. For the year, Ad Management revenue was $128.1 million against $128.8 million in 2003. These declines were principally due to pricing declines outweighing volume increases in the Company’s Publisher business. These declines were partially offset by an increase in revenues from DoubleClick’s Advertiser products, where volume increases continued to outweigh price declines.

DoubleClick has recently signed several new contracts for use of its Ad Management solutions. These wins include Ant Farm Interactive, Friendster, I-level, IMHO Scandinavia, and Luxury Link.

Marketing Automation
The Company’s Marketing Automation products had revenue of $14.5 million in the most recent quarter, against $12.8 million in 4Q03. For 2004, the division recorded revenue of $54.0 million versus $46.6 million in the prior year. The year-over-year revenue increase for the quarter and year was due to the acquisition of SmartPath and organic growth from the Company’s Email business.

DoubleClick has struck new Marketing Automation deals with clients including AOL France, AirAsia, and bonprix.

"We were pleased to see that gross and operating margins continued to improve in our TechSolutions segment," said David Rosenblatt, President of DoubleClick. "However, we plan to focus on making sure that all of our products are achieving their optimal level of growth in terms of both revenue and profitability."

Performics
The Company’s Search Engine and Affiliate Marketing products recorded revenue of $9.1 million in 4Q04, and $14.1 million for the two quarters of 2004 in which Performics was a division of DoubleClick. These figures were higher than DoubleClick’s previous outlook due largely to stronger than expected growth in overall e-commerce and search advertising spending.

Agreements to use the division’s solutions have recently been reached with ADT Security Services, Armani Exchange, CountryWide Financial, World Savings Bank, Yves Rocher, and Walt Disney World’s search program.

Data
DoubleClick reported Data segment revenue of $26.7 million in 4Q04, compared to $26.0 million in 4Q03. For the year, Data segment revenue was $105.3 million, compared to $95.9 million in 2003. Overall Data gross margin was 65.3% for the quarter and 65.2% for the year, against 64.0% and 68.8% in the relevant prior periods. Data operating margins were 21.3% and 22.3% for the quarter and year, versus 22.6% and 28.4% in the comparable year ago timeframes. Data segment margins declined versus the previous year’s periods primarily because a higher percentage of the segment’s sales were generated by the lower margin Data Management Solutions (DMS) division.

Abacus
Abacus quarterly revenue was $22.4 million versus $23.1 million in the year-ago period. Abacus annual revenue was $92.7 million against $90.4 million in 2003. Abacus quarterly revenue fell primarily because increases in U.S. Business to Business Alliance revenue did not make up for lower spending by Business to Consumer cataloguers. During the quarter, DoubleClick announced the formation of a U.K Business to Business Alliance, and added 77 net new members across all wholly owned Abacus Alliances globally, bringing the total to over 2,500.

DMS
DMS generated $4.2 million in revenue for 4Q04 against the year-ago quarter’s $3.0 million. For full year 2004, DMS revenue was $12.6 million versus $5.5 million in 2003. DoubleClick’s DMS business was acquired June 30, 2003, and its results were consolidated beginning in 3Q03. Since the beginning of 4Q04, the Company has signed over 20 new deals for the use of its DMS solutions and its other smaller Data products.

"Fourth quarter DMS revenue grew by over 40% year over year, and our U.S. Business to Business Alliance continued to show an even faster growth rate" added Brian Rainey, President, Abacus, a division of DoubleClick Inc. "In addition, we have signed up several dozen members for our newer International Alliances."

First Quarter 2005 Outlook
DoubleClick’s guidance presented below does not include the potential impact of any mergers, acquisitions, divestitures or business combinations that may be announced after the date hereof, but does include the impact of retention bonuses and professional fees related to the Company’s strategic review announced October 31, 2004.

DoubleClick expects 1Q05 revenue to be between $70 million and $75 million. The Company expects total Company gross margin to be in the high 60s to low 70s percentage range. GAAP operating expenses are expected to be between $51 million and $53 million. Items in interest and other, net and taxes are expected to be approximately $1 million, based on an assumed tax rate of approximately 15%. The Company anticipates recording GAAP earnings of between $(0.01) and $0.03 per share.

The Company’s segment projections for 1Q05 are as follows:

• TechSolutions revenue is expected to be between $45 million and $50 million, including $28 million to $31 million from Ad Management, $11 million to $13 million from Marketing Automation, and approximately $6 million from Performics. Overall TechSolutions gross margin is expected to be in the mid 70s percentage range.

• Data revenue is expected to be between $24 million and $26 million, including approximately $20 million to $22 from Abacus; overall Data gross margin should be in the low 60s percentage range.

"We are taking steps to ensure that we optimize our investments while maintaining tight cost controls," said Bruce Dalziel, Chief Financial Officer, DoubleClick. "In 2005, we expect to improve upon our 2004 results."

Additional financial metrics can be found in the "Financial Reports" section of DoubleClick's Investor Relations website, at ir.doubleclick.net.

DoubleClick Deutschland GmbH

DoubleClick bietet die ganze Bandbreite an Technologien und Dienstleistungen an, mit denen Media-Agenturen, Werbungtreibende und Web-Publisher erfolgreich zusammenarbeiten und optimal von ihren Investitionen in das digitale Marketing profitieren können. Unser Fokus auf Innovation, Zuverlässigkeit und unsere langjährige Expertise erlaubt es unseren Kunden, die Produktivität und die Ergebnisse ihrer digitalen Marketing-Aktivitäten zu verbessern.

Seit 1996 unterstützt DoubleClick die „Originals“ und Marktführer des digitalen Advertising, die vielfältigen Möglichkeiten der neuen Medien optimal zu nutzen. Heute wird der Großteil des Online-Markts mit unseren Produkten bedient. Auch morgen möchten wir unsere Kunden dabei unterstützen, das Potenzial der verschiedenen digitalen Marketing-Kanäle weltweit auszuschöpfen – und die Konsumenten dort zu erreichen, wo sie heute und in Zukunft Medien nutzen.

DoubleClick ist global aufgestellt. Die Unternehmenszentrale befindet sich in New York City. Weltweit verfügt DoubleClick über 21 Niederlassungen, von denen aus über 1.500 Kunden betreut werden. Das Headquarter für EMEA ist in Dublin beheimatet. Zudem ist DoubleClick in Deutschland in Hamburg, Düsseldorf und Frankfurt vertreten.

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