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Doubleclick completes Acquisition of Performics Inc.
Performics' search engine marketing solutions are designed to help clients automate their paid placement, paid inclusion and comparison shopping listings across multiple search providers. Performics also provides the infrastructure for affiliate marketing, through which marketers manage, track and report on their offers across multiple affiliate sites.
"We at OMD are happy with the decision by DoubleClick, a valued and large partner of OMD Digital, to buy Performics," said Sean Finnegan, Director, Digital at OMD. "As an agency for clients of both Doubleclick and Performics, OMD believes that with this purchase, DoubleClick now offers a more complete marketing solution than its rivals. The incorporation of the Performics search and affiliate engines into DoubleClick's suite of services now allows for enhanced cross channel optimization. We're confident our strategists will now be able to service campaigns in a more holistic manner."
DoubleClick will immediately begin to sell the Performics search engine marketing and affiliate marketing solutions as stand-alone offerings. Performics already has operations in Europe, an area where DoubleClick will continue to invest. DoubleClick will integrate a newly-branded search tool, DART® Search, with DART for Advertisers (DFA) in Q3 2004. At that time, advertisers and marketers that use DFA can also leverage existing Spotlight tracking tags, used for tracking conversions, in both search and display advertising campaigns. This integrated solution will allow clients to manage search and display advertising together, providing a more complete view of online marketing's return on investment. The Company will also assess opportunities to integrate Performics' offerings with other DoubleClick solutions in the future.
"This acquisition has been extremely well-received by our clients, as well as industry analysts and our respective employees who recognize the many synergies that exist between the two companies." said Kevin Ryan, CEO of DoubleClick. "Performics is already used by many DoubleClick clients for their search engine and affiliate marketing needs, and it will play an important role in our strategy to make DoubleClick the most comprehensive marketing platform available on a global basis."
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