DoubleClick Completes Acquisition of SmartPath

London, (PresseBox) - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that it has completed its acquisition of SmartPath, Inc, a privately-held Marketing Resource Management (MRM) software company.


SmartPath's solutions help marketers and their agencies manage the operational aspects of marketing, including strategic planning, project management, workflow, document management and marketing financial management. MRM provides a common operating platform for marketers to plan and develop campaigns and budgets across all marketing channels.

The SmartPath MRM solution adds marketing planning and operational management solutions to DoubleClick's existing offerings in channel execution and data and analytics optimization. In addition, it provides DoubleClick with expanded platform and services capabilities to enter traditional marketing channels such as print and television.

DoubleClick will immediately begin to sell the SmartPath MRM solution through its global sales force as a standalone product, in addition to integrating it with DoubleClick EnsembleÔ 7.0 in June 2004. The company will also assess opportunities to integrate SmartPath with other DoubleClick solutions.

DoubleClick will continue to base its MRM capabilities in North Carolina and expects to increase its North Carolina personnel during the next year. The MRM business will be part of DoubleClick's Marketing Automation division, which together with DoubleClick's campaign management software and email and analytics tools provide customer-centric marketing solutions to more than 500 world-class marketing organizations globally, including Procter & Gamble, J.Crew, Sprint, TerraLycos, Orbitz and FedEx. Some of SmartPath's customers include marketers such as Victoria's Secret, Kohler, the National Geographic Society, Novartis, GlaxoSmithKline and Wyeth, and agencies such as Leo Burnett and Carmichael Lynch.

Gartner Group, a leading research and advisory firm, recently published a positive First Take report on DoubleClick's intention to acquire SmartPath. The report is available at http://www4.gartner.com/....

"The response to this acquisition from customers, industry analysts, employees and the media has been overwhelmingly positive," said Kevin Ryan, CEO of DoubleClick. "Our goal is to provide technology solutions that empower marketing departments and their agencies to manage their entire marketing activity from planning, budgeting and reporting to managing workflow and execution. As such, we are delighted to welcome SmartPath to the DoubleClick family, as we build together towards this goal."

DoubleClick Deutschland GmbH

DoubleClick bietet die ganze Bandbreite an Technologien und Dienstleistungen an, mit denen Media-Agenturen, Werbungtreibende und Web-Publisher erfolgreich zusammenarbeiten und optimal von ihren Investitionen in das digitale Marketing profitieren können. Unser Fokus auf Innovation, Zuverlässigkeit und unsere langjährige Expertise erlaubt es unseren Kunden, die Produktivität und die Ergebnisse ihrer digitalen Marketing-Aktivitäten zu verbessern.

Seit 1996 unterstützt DoubleClick die „Originals“ und Marktführer des digitalen Advertising, die vielfältigen Möglichkeiten der neuen Medien optimal zu nutzen. Heute wird der Großteil des Online-Markts mit unseren Produkten bedient. Auch morgen möchten wir unsere Kunden dabei unterstützen, das Potenzial der verschiedenen digitalen Marketing-Kanäle weltweit auszuschöpfen – und die Konsumenten dort zu erreichen, wo sie heute und in Zukunft Medien nutzen.

DoubleClick ist global aufgestellt. Die Unternehmenszentrale befindet sich in New York City. Weltweit verfügt DoubleClick über 21 Niederlassungen, von denen aus über 1.500 Kunden betreut werden. Das Headquarter für EMEA ist in Dublin beheimatet. Zudem ist DoubleClick in Deutschland in Hamburg, Düsseldorf und Frankfurt vertreten.

Press releases you might also be interested in

Subscribe for news

The subscribtion service of the PresseBox informs you about press information of a certain topic by your choice at a choosen time. Please enter your email address to receive the email with the press releases.

An error occurred!

Thank you! You will receive a confirmation email within a few minutes.


I want to subscribe to the gratis press mail and have read and accepted the conditions.