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DOCOMO Digital partners with Swisscom to enable physical goods to be purchased through carrier billingLondon, )
With a simple API integration, retailers of physical goods will be able now to offer Swisscom Direct Carrier Billing (Easypay) as a new payment method for customers. The first retailer that will use the solution is MediaShop Group, a leading TV and online merchant based in Austria.
Fernando González Mesones, COO of DOCOMO Digital Financial Services, comments: “Until now Direct Carrier Billing hasn’t really produced an effective way to purchase physical goods on mobile, so we are excited to partner with Swisscom to introduce this innovation. At DOCOMO Digital, we are constantly innovating to drive the evolution of mobile commerce, so working with Swisscom to provide consumers and merchants in Switzerland with a new faster, secure and innovative payment method, is a big step forward for mobile commerce in Europe. We expect this proof of concept to drive alignment in other markets for similar solutions that benefit end users, merchants and mobile operators.”
Gerhard Schedler, Head of Sales Mobile Services ＆ M2M/IoT of Swisscom, comments: “As an innovative telecom operator we welcome the opportunity to contribute to the future of mobile ecommerce. We believe that by working with the right partners, like DOCOMO Digital, all telcos can help to improve the way consumers buy digital and physical goods online. Direct Carrier Billing, as part of operators’ payment methods, is set to be a disruptor in the digital ecommerce and we fully support this initiative.”
Philipp Nachbaur, CFO of MediaShop Group, says “We believe that Direct Carrier Billing has the potential to become a significant payment method in the ecommerce sector. We are excited to be the first to launch DOCOMO Digital and Swisscom’s innovative new service for merchants.”
The DOCOMO Digital and Swisscom solution, powered by Loviit, DOCOMO Digital´s technical financing platform, is able to compete with any other payment methods and offers significant advantages, including:
One-click-to-buy and secure authentication
DOCOMO Digital will manage the check-out flows and payment transactions, which will provide consumers with the option to purchase with one click and resulting in higher conversion rates. This function is powered by a multi-layer mobile authentication system to ensure complete security for customers.
Low commissions compared to other payment methods
DOCOMO Digital’s technical financing platform performs favourably for merchants when compared to other payment methods, particularly for the commission fees.
Seven days settlement for the merchant
DOCOMO Digital will also be able to settle the payments to the merchants in a few days, a key merchant requirement to enable carrier billing as a mainstream payment method, thanks to through its Loviit technical financing solutions, powered by a proprietary fraud and risk management engine.
Swisscom, Switzerland's leading telecoms company and one of its leading IT companies, is headquartered in Ittigen, close to the capital city Berne. Swisscom's international activities are concentrated mainly in Italy, where its subsidiary Fastweb is one of the biggest broadband providers. Over 21,600 employees generate annual revenue of around CHF 11.6 billion per year. Swisscom is one of the most sustainable companies in Switzerland and Europe.
About MediaShop Group
MediaShop Group is a leading Direct Response TV (DRTV)-company in Central- and Eastern Europe, successfully serving consumers in more than 12 countries today. Offering a wide range of innovative products, Mediashop runs an omni-channel-sales platform supplying customers via TV, Online, Print, Direct marketing- activities as well as supplying to wholesale-customers.
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