IT Distributor DEVIL AG Targets IPO

Braunschweig, (PresseBox) - DEVIL AG, one of Germany's leading IT distributors, is planning to enter the Frankfurt Stock Exchange in the short term. DEVIL, a leading full-range IT provider, supplies close to 7,000 specialist retailers with hardware and software products on a regular basis. From components like graphic cards and memory chips, notebooks, peripherals like printers and TFT to multimedia products - DEVIL is a preferred partner of some 130 prestigious IT companies including Microsoft, Samsung, ASUS and LG. The Braunschweig-based IT distributor is focusing on accelerating its growth by going public.

CEO Axel Grotjahn offers one of the motives for the IPO: "Our aim is to tactically expand our existing value chain also by using the IPO proceeds to acquire other companies. This will enable us to create synergies in our operating business and to tap additional profitable client groups." In addition, the company intends to forge ahead on its expansion course into the rest of Europe to additionally reinforce its upward trend in earnings and revenue growth.

During the last years DEVIL achieved steady growth rates: The company recorded revenues of approximately EUR 322 million for the 2006/07 fiscal year, up around 6% year-on-year (EUR 304 million). DEVIL also managed to increase EBIT from EUR 0.7 million to EUR 2.0 million, recording a return on equity of over 20%. The IT distributor generated about 90% of its revenues in Germany.

Growth was driven by DEVIL's strong and long-standing position in the specialist retail sector, where the company covers almost 50% of the market. Consumers have come to especially appreciate DEVIL's customer service, high product availability and attractive prices as well as fast ability to deliver compared with competing distributors: any order received before 6:30 pm is at normal case delivered the following business day.

In parallel to its IPO, DEVIL is in the process of establishing a new division - IT Logistics & Services. With service modules featuring warehousing, logistics and sales, this unit will help foreign IT manufacturers break into the German market. By strategically expanding this business, DEVIL plans to further increase its overall profitability.


"This press release is not being issued in the United States of America and should not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933) or publications with a general circulation in the United States of America. Any breach of this limitation may substantiate a violation against United States securities laws. In addition, the securities of DEVIL AG have not been and will not be registered under the U.S. securities laws and may not be offered, sold or delivered within the United States or to U.S. persons absent from registration under or an applicable exemption from the registration requirements of the U.S. securities laws. This document does not constitute an offer or invitation to subscribe for or purchase any securities. The offering will exclusively take place via and on the basis of the published stock offering prospectus."


Mit der bundesweiten EDV-Distribution ist die Braunschweiger DEVIL AG etablierter Partner von rund 130 international renommierten IT-Herstellern und - Lieferanten. Zum Kundenstamm zählen über 7.000 Fach- und Systemhändler. Das Unternehmen erwirtschaftet mit etwa 200 Mitarbeitern einen Jahresumsatz von zuletzt 322 Millionen Euro und zählt zu den führenden Großhändlern am deutschen IT-Absatzmarkt. Das Portfolio umfasst stark nachgefragte Hardware- und Peripherieartikel rund um den PC in kontinuierlicher Verfügbarkeit zu stundenaktuellen, attraktiven Preisen. Rasche Kommunikation am Markt und zuverlässige, pünktliche Auslieferung verschaffen der DEVIL AG entscheidende Wettbewerbsvorteile. Kunden, die bis 18:30 Uhr Waren bestellen, erhalten diese am folgenden Tag. Seit Juli 2006 agiert DEVIL als selbstständiges Unternehmen unter dem Dach der niederländischen Nedfield NV (vorher Tulip Computers NV). Mehr Informationen unter

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