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DEJ Technology GmbH Zu den Tannen 1a 18107 Elmenhorst-Lichtenhagen, Germany https://www.koopango.com
Contact Ms Julia Beyer +49 30 91531473
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DEJ Technology GmbH

Von Beobachtung bis Ultraschall: Retail Analytics im Überblick

Wie bewegt sich der Kunde im Geschäft? 9 Maßnahmen, die Einzelhändlern wertvolle Informationen zur stationären Customer Journey liefern / Koopango zeigt Vor- und Nachteile in puncto Datengenauigkeit, Kosten und Implementierung der Methoden

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Egal in welcher Branche, Kundendaten sind Gold wert. Besonders im Handel liefern Informationen zum Kaufverhalten wertvolle Grundlagen für Marketing und Sales. Einer der wichtigsten Bausteine, um Kunden zu verstehen, bietet die so genannte Customer Journey, also der Weg, den potenzielle Käufer on- aber auch offline bis zu einem getätigten Kauf nehmen. Während der Onlinehandel bereits über zahlreiche überzeugende Möglichkeiten verfügt, den Weg hin zum Onlineshop, aber auch im Shop selbst, nachzuvollziehen, ist das Sammeln relevanter Daten im stationären Einzelhandel längst nicht so ausgereift. Welche Alternativen Händler in puncto Retail Analytics haben und welche Vor- und Nachteile die einzelnen Methoden in Cgqbk xsk qdr Cvddnz xxu Klqjczssgfvxslo, riwj nwnr byn Uphcwjddozubxwi efcgkvit, sseva Zjohi Hbbag, NQS iks Erhakczg (egj.kyrbpvgd.nzl).

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.