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Creathor Venture sells its stake in stylefruits to Ströer
Since stylefruits’ (www.stylefruits.de) inception in 2008 by Ingo Heinrich, Michael Vietze and Mathias Ziegler, the company was actively supported by Creathor Venture as Lead Investor. Together with the management of stylefruits, Creathor Venture developed the company with more than ten million monthly visits, three million app downloads and eight million Facebook fans into a profitable European market leader. Jointly driven milestones of the development of the company are the internationalization, the expansion into new verticals (living and men) as well as the development of a successful mobile strategy. Since 2011, Vorwerk Direct Selling Ventures, the corporate VC arm of the Vorwerk group, is engaged at stylefruits as a second investor.
„We are happy with the exit of stylefruits to Ströer. Stylefruits showed an impressive growth over the last years and we were able to realize an attractive exit multiple for our investors since initial investment. This is an excellent outcome for us," commented Cédric Köhler, Managing Partner at Creathor Venture.
Ströer SE is one of the biggest providers of out-of-home and online advertising, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers. The Ströer Group commercializes around 290,000 out-of-home advertising faces and several thousand websites. With consolidated revenue of EUR 721m for the full year 2014, Ströer SE is one of largest providers of out-of-home media in Europe in terms of revenue. The Ströer Group has approximately 2,400 employees at over 70 locations.
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