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CREATHOR VENTURE invests in ShopShare, the leading European provider of Social Media Commerce Software
ShopShare will use the funding to build a comprehensive solution for sales and marketing of products and services within internet social media, such as Facebook or other community platforms, for example through execution and tracking of viral deal campaigns. As the leading European social commerce software provider, ShopShare especially offers a solution for European companies, which meets the distinctive requirements of local (legal, tax etc.) as well as international markets.
"Creathor's investment puts us in the position to realize our ideas and create innovative products", sais Hendrik Maat, CEO of ShopShare. "We were looking for a partner who does not only provide money, but also contributes actively to shaping ShopShare's future - something we found in Creathor", he adds.
In parallel, ShopShare develops additional products for social commerce, such as "SupportTab", a tool to process support requests on Facebook sites, or "iFrameWrapper" which effortlessly brings web content onto Facebook. The Wrapper is especially popular among Facebook developers and already executes about 50,000 content requests per day, for example of Hollywood blockbusters such as "Hangover" or the cult band "Black Sabbath".
"We were immediately impressed by the existing ShopShare product and the team's tremendous social media expertise", comments Christian Stein, Investment Manager at Creathor Venture. "ShopShare will create a comprehensive and platform-independent sales tool for social media, optimally utilizing virality and the Social Graph. The existing shop solution is already pretty amazing, but it is just the beginning."
ShopShare is not the first pioneering work of Hendrik Maat and Gerhard Vorster, CEO and CTO of ShopShare. Since 2009, they have successfully worked on professionalizing and monetizing social media.
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