ContiTech: Flyer and Video Explain Uniqueness of PIC

The new explanatory video summarizes what ContiTech’s Product Information Center can do in just two and a half minutes (Photo: ContiTech)
(PresseBox) ( Hannover, )
- PIC simplifies day-to-day workshop operations with fitting instructions and tips
- Video shows the benefits of the Product Information Center in two and a half minutes
- Flyer explains how easy it is to access ContiTech's digital service

Information on all ContiTech products for the automotive aftermarket, fitting instructions and practical fitting tips - the ContiTech Power Transmission Group's Product Information Center (PIC) offers all this at a glance. A flyer and a video are now available with immediate effect which explain how workshops can access the PIC extremely straightforwardly and free of charge and what content the portal holds.

In just two and a half minutes, the new explanatory video also provides a comprehensive insight into the possibilities and advantages of PIC. Packed in an amusing story about the mechanic Tom, the video sums up the benefits of digital services in an entertaining and intelligible way.

The flyer brings the accessibility and usefulness of PIC to the point as well. As in the video, the daily workshop routine of the cartoon character stands in the center of the information brochure. The humorously drawn and intuitively recognizable symbols of the video also appear in the flyer. "We want to point out to workshops comprehensively and in various media formats how easy it is to not only use, but also access PIC. We use these materials at trade fairs and information meetings in workshops," says Heike Meinders-Bannick from the Marketing Service Team. "The link in this communication chain around the advantages of PIC is the story about the sympathetic mechanic Tom, which perfectly combines the challenges in a workshop."

Once the article number has been input at, the system displays all the relevant and absolutely up-to-date information - without any need at all to register or log in first. To download Technical Instructions, the comprehensive fitting instructions, all that is needed is a code from the product packaging. Mobile devices can also access the PIC directly via the QR code on the product packaging. In short: "The PIC provides mechanics with all the key information for every repair involving belt drive components within seconds - time-consuming research and outdated information are thus a thing of the past," says Meinders-Bannick.

The explanatory video can be viewed on the ContiTech Power Transmission Group's Automotive Aftermarket YouTube channel at If interested, you can order the flyer using ContiTech's Media Service:, order no. WT 8631.
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