The European winter tyre market is as dynamic as ever. Experts at Uniroyal believe that demand for tyres approved for speeds of between 190 km/h and 240 km/h will rise by around 25% between 2012 and 2018. Winter tyres approved for speeds of up to 240 km/h (speed index "V") will be the main beneficiaries of this trend, where demand is expected to increase by more than 45%. Market researchers are also expecting a further increase in demand for products approved for up to 210 km/h (speed index "H"). An increase of 22% is predicted here. Currently occupying the top spot in the European popularity scale, winter tyres approved for speeds of up to 190 km/h (speed index "T") will account for the lion's share of the most popular winter tyre in the future too. With sales of 43.3 million out of a total of 71 winter tyres sold, this trend underscores a forecast for 2018 where they are expected to have a good 60% of the market share. The Uniroyal experts therefore see good market opportunities for their new winter tyre MS plus 77. Approved for speeds of between 190 km/h and 240 km/h, this tyre is the ideal complement to this growing market segment.
Uniroyal: Optimistic Outlook for Winter Tyres
The European winter tyre market is as dynamic as ever. Experts at Uniroyal believe that demand for tyres approved for speeds of between 190 km/h and 240 km/h will rise by around 25% between 2012 and 2018. Winter tyres approved for speeds of up to 240 km/h (speed index "V") will be the main beneficiaries of this trend, where demand is expected to increase by more than 45%. Market researchers are also expecting a further increase in demand for products approved for up to 210 km/h (speed index "H"). An increase of 22% is predicted here. Currently occupying the top spot in the European popularity scale, winter tyres approved for speeds of up to 190 km/h (speed index "T") will account for the lion's share of the most popular winter tyre in the future too. With sales of 43.3 million out of a total of 71 winter tyres sold, this trend underscores a forecast for 2018 where they are expected to have a good 60% of the market share. The Uniroyal experts therefore see good market opportunities for their new winter tyre MS plus 77. Approved for speeds of between 190 km/h and 240 km/h, this tyre is the ideal complement to this growing market segment.