Whether a trainee, central purchasing manager, intern, or electrical engineer - employees of the international automotive supplier, tire manufacturer, and industrial partner Continental now offer insights into their day-to-day working lives in the new "People@Continental" career blog. Individual contributions in German and English from the 46 countries with Continental sites are published each week.
"Dialogue via the Internet is just as important to us as personal conversations at trade fairs, for example. And transparency and openness are always in the foreground. This is why the authors are free in their choice of content in the new blog," explained Dr. Konstantin Drozhdin, head of Corporate Employer Branding & Strategic Recruiting. "Whether application scenarios, experience abroad, or the description of a specific production process - the external blog is an ideal format for presenting entertaining stories and exciting experiences. It offers authentic, straight-forward insights into our colleagues' working lives," Drozhdin continued.
Blog entries by a large number of employees are already online in time for the kick-off of "People@Continental." Compared with the Continental career fan pages on Facebook, the blog offers more scope for discussing one topic and shedding light on it from the employee perspective. It is therefore possible to delve into Continental's work and corporate culture. The channel complements Continental's online activities with a further component that encourages dialogue.
Continental commenced its career activities on social media channels almost three years ago. Whether a Facebook fan page or career blog, the corporation's employees have been at the center of the posts from the outset. In (video) interviews, employees provide an insight into day-to-day working life at one of the world's leading automotive industry suppliers. Regular reports on events such as the international design competition Formula Student and the career week held in September at the International Motor Show (IAA) in Frankfurt am Main are made available to interested readers.
"Dialogue via the Internet is just as important to us as personal conversations at trade fairs, for example. And transparency and openness are always in the foreground. This is why the authors are free in their choice of content in the new blog," explained Dr. Konstantin Drozhdin, head of Corporate Employer Branding & Strategic Recruiting. "Whether application scenarios, experience abroad, or the description of a specific production process - the external blog is an ideal format for presenting entertaining stories and exciting experiences. It offers authentic, straight-forward insights into our colleagues' working lives," Drozhdin continued.
Blog entries by a large number of employees are already online in time for the kick-off of "People@Continental." Compared with the Continental career fan pages on Facebook, the blog offers more scope for discussing one topic and shedding light on it from the employee perspective. It is therefore possible to delve into Continental's work and corporate culture. The channel complements Continental's online activities with a further component that encourages dialogue.
Continental commenced its career activities on social media channels almost three years ago. Whether a Facebook fan page or career blog, the corporation's employees have been at the center of the posts from the outset. In (video) interviews, employees provide an insight into day-to-day working life at one of the world's leading automotive industry suppliers. Regular reports on events such as the international design competition Formula Student and the career week held in September at the International Motor Show (IAA) in Frankfurt am Main are made available to interested readers.
