Kick-Off for "People@Continental" Career Blog
Blog adds a further dialogue component to Continental's social media activities
"Dialogue via the Internet is just as important to us as personal conversations at trade fairs, for example. And transparency and openness are always in the foreground. This is why the authors are free in their choice of content in the new blog," explained Dr. Konstantin Drozhdin, head of Corporate Employer Branding & Strategic Recruiting. "Whether application scenarios, experience abroad, or the description of a specific production process - the external blog is an ideal format for presenting entertaining stories and exciting experiences. It offers authentic, straight-forward insights into our colleagues' working lives," Drozhdin continued.
Blog entries by a large number of employees are already online in time for the kick-off of "People@Continental." Compared with the Continental career fan pages on Facebook, the blog offers more scope for discussing one topic and shedding light on it from the employee perspective. It is therefore possible to delve into Continental's work and corporate culture. The channel complements Continental's online activities with a further component that encourages dialogue.
Continental commenced its career activities on social media channels almost three years ago. Whether a Facebook fan page or career blog, the corporation's employees have been at the center of the posts from the outset. In (video) interviews, employees provide an insight into day-to-day working life at one of the world's leading automotive industry suppliers. Regular reports on events such as the international design competition Formula Student and the career week held in September at the International Motor Show (IAA) in Frankfurt am Main are made available to interested readers.
Continental Reifen Deutschland GmbH
With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems, and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 175,000 employees in 46 countries.
What is more, Continental is hiring around several thousand graduates and young professionals worldwide in 2013. The international automotive supplier will be recruiting mainly chemists and mechanical and electrical engineers. Via its more than 600 ambassadors, Continental reaches out to 250 universities all around the globe. Each year, another 600 or so young people start a work-study program leading to a traineeship or a bachelor degree at Continental. Throughout Germany, the international automotive supplier offers 18 work-study programs and 20 traineeships.
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