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DOREL Juvenile Europe simplifies its Global Product Communication
Dorel Juvenile Europe aims to significantly reduce manual effort and in parallel improve the quality of its product marketing by introducing Contentserv's central platform for Enterprise Marketing Information Management.
Product marketing needs consistent messages
“Product information includes a wide variety of structured and unstructured data such as specifications, packaging data, product photos, graphics, ads and other promotional information. Gathering this information, however, is currently a manual task, which often relies on people’s knowledge and is sometimes even created on the spot. This results in different marketing messages being communicated across the company and to customers. From this perspective, we have been investigating the market to find a solution that enables us to set up and maintain a consistent single source of product information," explains Ms Bea Klein, Project Manager Marketing & NPD, IT Department.
Product and media information easily managed
The web-based Contentserv Enterprise Marketing Information Management solution has been selected because of its comprehensive but user-friendly product offering and modular design – adapted to the requirements of the customer. Dorel Juvenile Europe will introduce the Contentserv Product Information Management Suite that supports the creation and management of all product data and accessories data in various languages independent of the location. The integrated Media Asset Management will enable Dorel to simultaneously manage all related images, videos, templates, and documents.
Working on one single platform for central branding and collaboration
With the implemented Brand Management Service Portal, Dorel Juvenile Europe will be able to share its consistent product information and marketing media with colleagues and partners and push up-to-date content to the different brand websites. Moreover, the Print Publication Management Suite integrates the creation of catalogues, flyers and other marketing media created by Dorel Juvenile Europe’s creative partners. By using just one single platform, the integrated applications will improve collaboration within the European Competence Centre and streamline communication to countries, retailers, partners and customers.
“We are extremely proud that DOREL JUVENILE EUROPE has chosen Contentserv. This confirms our unique product offering and business-focused solutions,” remarks Koen Van den Bossche, General Manager of CONTENTSERV Benelux NV. Further information on Contentserv and its software solution can be found at www.contentserv.com.
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