Contentserv is technology leader in the LNC PIM Market Performance Wheel

Contentserv's PIM-solution was rated as technologically outstanding

Rohrbach, (PresseBox) - Rohrbach, January 20, 2015 – In the recently published Market Performance Wheel PIM report, the renowned LNC Group of Analysts has rated the PIM system by Contentserv GmbH, software provider for Enterprise Marketing Information Management solutions, as a technologically proven system. In the overall evaluation, the Contentsterv PIM comes off as the solution of choice, in particular, for small and medium-sized businesses.

“Given the increasing number of languages and channels, consistent product communication has become virtually impossible without a functioning PIM system”, the analysts of LNC proclaim in the publication of their international study that introduces the eight top performers among more than 20 providers of Product Information Management software solutions.

In order to make it easier to choose the right system, the Market Performance Wheel analyzes PIM providers in the areas: technology, ability to implement projects, market strength, and future readiness. In turn, four subcategories with over 500 criteria each were surveyed and analyzed. Existing customers and partners were interviewed extensively before the final evaluation was reached.

Apart from its strong technological problem-solving approach, which is very well positioned in view of growing multichannel challenges and practical requirements, Contentserv has been awarded top marks in the categories “software deployment”, “support/training/documentation”, “industries/customer references“, “partnerships”, “installation base”, “completeness of vision” and “management team” in the frame of the overall evaluation of all participants. In addition, the detailed view of individual evaluations reveals Contentserv’s focus on SMEs.

“The consistently good ratings show us that we’re heading in the right direction. Our end-to-end approach and our integrated PIM solution give us an edge over other PIM providers. The study also shows that Contentserv offers a state-of-the-art solution while maintaining a fair price structure and high security of investment for our customers. Small and medium-sized businesses benefit the most from our strengths and our wealth of experience. Moreover, the CONTENTSERV PIM forms the basis for the gradual strategic expansion in the areas Multichannel Management and target group-specific communication”, Contentserv’s CEO Patricia Kastner comments the survey results.

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Contentserv is the leading provider of holistically integrated Enterprise Marketing Information Management Solutions for the web-based, and highly automated organization and implementation of marketing and media processes in Multichannel Marketing. The LNC Market Performance Wheel rates Contentserv as a perfect solution in particular for medium sized businesses. Product and Media Information Management, publication and planning processes are streamlined with central product information and considerable savings in costs and time are achieved. For quick and consistent communication across all channels – whether online or offline.

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