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RTL interactive and VOX are launching a feature portal for women with CONTENS: Frauenzimmer.de
“Everything that women want and need” – this is the motto of the new online offer from RTL interactive and VOX, specifically designed for a female audience. The technological basis for this website is powered by CONTENS content management technologie
The technology of the new online offer is based on CONTENS and uses several functions which help simplify editorial work. This includes intricate content, elaborate flash-objects, as well as active page areas that are automatically filled in with content according to specific criteria, just to name a few. Another special feature is the connection to the RTL internal media asset management system. The complete networking of all articles with web 2.0 elements, offers users the possibility to talk with their friends in the community about any of the topics.
Matthias Büchs, member of the RTL interactive management on the online strategy: “We are investing continually into the build-up of target group portals to expand our coverage in the internet. Following the start of Kochbar.de, this is the launch of another new premium offer within a few weeks.” The new women’s portal Frauenzimmer.de, powered by VOX is aimed at women in their mid twenties and older and is already accessible online.
About RTL interactive
Under the umbrella of RTL interactive GmbH, RTL Television has combined all interactive- and transaction-based business areas beyond the classic ad-sponsored free-TV. This includes the subsidiary RTL SHOP (teleshopping), Universum Film (DVD, Video, and film distribution), the business unit RTL online which also includes teletext. RTL interactive GmbH was founded in 2000 under the name RTL NEWMEDIA, the company’s name was changed in February 2005.
Those looking for good entertainment need look no further. The TV station VOX is based in Cologne and broadcasts a modern mix of entertainment and information. VOX offers an exciting blend of series and movies. Magazines and documentaries such as stern TV Reportage complete the station’s profile.
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