The leading German infotainment portal, according to the AGOF, RTL.de is one of the most popular websites in the Germanlanguage internet and, with 6.49 million users per month (AGOF internet facts 2009-III), is consistently ranked one of the top ten most visited German websites.
Along with a new look, the RTL relaunch focused on a clearer content structure, and an optimized navigation. A lot has changed, in particular with regard to the content: The new website now offers more videos, thus integrating the core business of RTL.
Since the relaunch with CONTENS, various improvements have been made especially in the editorial backend of the RTL website. The RTL interactive team along with CONTENS Professional Services designed a new administration interface, by which content such as texts, images, videos, links, votings, and comments can be edited much faster, thereby providing for a more efficient administration and output of content. The newly developed administration interface simplifies and accelerates the editor's work, so that, for example, rulebased output of content is feasible.
To allow a quick and failsafe presentation of content, an integration of CONTENS with the PHP Zend Framework was realized in the course of the relaunch. In the backend content is administered with CONTENS on the basis of CFML and MySQL, while content is displayed using PHP Zend applications accessing replicated MySQL data. By replicating the CONTENS database, web applications of any technology (e.g. PHP, JSP, ASP.NET) can consume the entire editorial content for dynamic output.
About RTL interactive
Under the umbrella of RTL interactive GmbH, the media group RTL Germany bundles digital, interactive, and transactionbased business areas, beyond the classic, advertisingfinanced free TV. The company develops innovative topics, products and platforms, which are attractive for both the public and advertisers. Areas such as online, mobile, teletext, media services (telephone and SMS premium rate service), licensing, and games publishing (PC and console games) are included within the company, as well as its subsidiaries Clipfish GmbH & Co. KG and werkenntwen.de. Further information on RTL interactive:
www.RTL-interactive.de.