The Bern-based internet agency New Impact AG (www.newimpact.com) has entirely redesigned the website of the Schwyzer Kantonalbank (www.szkb.ch)
with regard to the new image campaign. Focuses of the relaunch are the modernized communication design, the noticeably improved usability and the technology migration.
The new design enhances clarity and makes it easy for visitors of the website to benefit from the wide range of online offers. Already during the design process special attention was paid to the compliance with the guidelines of the Web Accessibility Initiative (WAI Level A). Moreover, the user-friendliness was overhauled and optimized by means of user tests in order to make access easier for all website visitors. For example, important pages have been made immediately accessible via a simple keyboard code: the combination ALT+5+Enter directly results in the search, whereas ALT+6+Enter leads you to the sitemap. Also in wording the content the online experts of the Schwyzer Kantonalbank and New Impact kept customers in mind and thus emphasized an understandable word choice and a clear text layout.
With this project the leading bank in the Canton of Schwyz continues a successful and long-standing collaboration with the Bern-based CONTENS partner New Impact AG. The technologic basis is made up of the application server Adobe ColdFusion 8 and the latest version of the content management