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Faster. Better. Multicolored: Relaunch of VIP.de on CONTENS
Following the motto "Faster. Better. Multicolored." the star news portal VIP.de is presenting itself with new contents and features as well as a fresh design.The fans of the portal can look forward to more video content as well as interactive features that invite users to participate. Contents, for example, can now be rated and commented on. Moreover, visitors of the website can discuss the current topic of the day with the editorial staff. A centrally integrated player now provides users with the latest video news on the most famous celebrities.
Also from a technical point of view considerable improvements have been made: in order to further simplify the editors' work with CONTENS, a new media set management has been implemented. Media sets are individual groupings of articles, images, links, videos, voting- or commentary functions.The new administration allows for breaking news, pictures and videos now to be published even faster and in an appealing arrangement.
The concept and design for the relaunch come from the RTL interactive online team. VIP.de has been running on CONTENS since 2007 and ranks among the most successful celebrity sites in the German-language internet.
About RTL interactive
Under the umbrella of RTL interactive GmbH, the media group RTL Germany bundles the digital, interactive and transaction-based business areas, beyond the classic, advertising-financed free TV.
The company develops innovative topics, products and platforms, which are attractive for both the public and advertisers. Areas such as online, mobile, teletext, licensing, media services (telephone and SMS premium rate service), games publishing (PC and console games), as well as the subsidiary company Clipfish GmbH & Co. KG and "wer-kennt-wen.de." are included within the company. Further information on RTL interactive: www.RTL-interactive.de.
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