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Civolution 39-45 Shaftesbury Avenue W1D 6LA London http://www.civolution.com
Contact Mr Mike Gyulai +1 310-300-4800
Company logo of Civolution
Civolution

Optimal and Civolution Offer TV-synced ads via Facebook Exchange: Pilot Sees TV-Synced Ad Units Deliver 60% Lift

TV synced social advertising delivered within seconds of a commercial starting lead to powerful results

(PresseBox) (Los Angeles, CA, )
Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Optimal, Inc., the leading social advertising and analytics platform and recent winner of the Grand Prize in the Facebook Preferred Marketing Developer Innovation Competition for its Open Signals offering, today announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronization with TV commercials.

Optimal and Civolution worked together on the first campaign using this product for a client's upcoming entertainment launch.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.