PresseBox
Press release BoxID: 58842 (CeWe Stiftung & Co. KGaA)
  • CeWe Stiftung & Co. KGaA
  • Meerweg 30-32
  • 26133 Oldenburg
  • http://www.cewe.de
  • Contact person
  • Hella Hahm
  • +49 (441) 404-234

My CeWe photo book – a new product line and a new method of ordering

(PresseBox) (Oldenburg, ) The simplest method of getting an album with digital photos is to print it. Since late summer 2005 CeWe Color has made it possible for digital camera users to compile their own personal photo book with their digital photos. The individual photo book is designed on a PC in the comfort of one's own home. The software for the CeWe photo book is available free per download under www.cewe-photobook.com or per CD ROM in stores supplied by CeWe Color.

Volume of photos taken more than tripled
While consumers took an average of 150 photos per year with conventional cameras, digital camera users are taking an average of more than 470 photos nowadays. Owners of digital cameras are releasing the shutter more than three times as often as conventional amateur photographers in order to store as many memories as possible. The photos are generally viewed and selected with a home computer.

A personally-designed photo book is the best way to store memories
People have little time to select photos or to creatively design the pages of their photo album. Photos frequently end up in shoe boxes. The CeWe photo book has changed all of this. Nowadays CeWe Color is providing owners of digital cameras with various quick and easy methods of ordering a photo book of their last holiday or of the children's birthday parties. "Quick and Easy" is for amateur photographers who wish to place orders without the help of a computer. Consumers simply fill out an order form with details of the individual photo book they wish to order. Then all that needs to be done is to put the order slip and the memory card or home-burned CD ROM into a photo envelope and hand it in at a photo retail store. CeWe Color will take care of the rest. After three days an individually-designed photo book will be ready for collection at the photo retailer.

Ordering photo books is fun, is fast and is done automatically
CeWe Color has also developed a new method of storing for PC enthusiasts. Thanks to a full service comprising order software and a printing service, photo albums can now be designed with five clicks of a PC mouse. Simply load all of your photos onto a PC. Now use the CeWe Color order software to specify the format, the size and the number of photo book photos – that's all it takes. The automatic order assistant will detect snapshots which are out of focus and also those which are over-exposed, under-exposed or double. After only a few seconds the computer will suggest a creatively-designed photo book, with the page make-up giving an exact reflection of events and a page layout which has been adapted accordingly. Customers can make changes to the design if they wish (e.g. backgrounds, picture details and texts). The photo book can then be ordered online or from a photo retailer per CD ROM.

My CeWe photo book – My official FIFA WM 2005 ™ photo book
The football World Cup will be taking place in Germany as of June 7, 2006. Many consumers will be attending this major event and will be taking photos to preserve their impressions. CeWe Color will be giving consumers the chance to stores their snapshots in a professional World Cup photo book. Besides using their personal snapshots to design their own photo book, consumers can also find professional photos and editorial contributions from more than 100 different theme sections on the website under www.fotobuch2006.de. Teams, match reports, sketches, the history of the World Cup, information on the venues, etc. are laid out on double pages with emotional photos and detailed reports in a Word Cup design. The World Cup photo book is available in five different versions, starting at 9.95 euros.

Extension of the product range – hardcover and softcover
The CeWe photo book can also be ordered either with a hard cover or with a soft cover, including personal cover motifs. The photo book is produced with a digital printing process and comes superbly bound. Great demand for the photo book has prompted CeWe Color to equip as many as eight production plants with electric ink printers for producing the photo books. "In 2007, with more than one million photo books sold, we will be generating at least 10 % of our digital turnover with this product," Wulf-D. Schmidt-Sacht; member of the Board of Management with CeWe Color Holding AG, emphasises. Photo books are an attractive added-value product, both for consumers and for retailers.

CeWe Stiftung & Co. KGaA

Der Foto-Dienstleister CeWe Color ist mit 15 hochtechnisierten Produktionsstandorten und über 2.800 Mitarbeitern in 24 europäischen Ländern als Technologie- und Marktführer präsent. Rund 2,8 Milliarden Fotos, über 1 Mio. CEWE FOTOBÜCHER und Fotogeschenkartikel wurden 2007 an über 50.000 Handelskunden geliefert.

Der Umsatz betrug 2007 413,5 Mio. Euro. CeWe Color ist *First Mover* bei der Einführung neuer digitaler Technologien, z.B. der Bestellung von Digitalfotos über das Internet oder mit Hilfe von Orderterminals(DigiFoto-Makern) im stationären Handel. Sehr erfreulich entwickelt sich das personalisierte CEWE FOTOBUCH. CEWE Color wurde 1961 von Senator h.c. Heinz Neumüller gegründet und von Hubert Rothärmel als Aktiengesellschaft an die Börse gebracht. Die CeWe Color Holding AG ist im Prime Standard gelistet.