CELUM, leading manufacturer and distributor of Digital Asset Management (DAM), was named a Strong Performer among the 13 most significant DAM vendors, according to the Forrester Research report: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”.
“Linz, Austria-based CELUM has solid capabilities in library services and strong scalability, according to reference customers. It also has superior support for content localization, which is attractive in regard to its focus on the multilingual DACH (Germany, Austria, and Switzerland) region”, states the Forrester Research report about CELUM. ”CELUM also receives high marks from customers on usability” and “[...] it supports complex workflows …”, the report also states. “CELUM is a good choice for European companies that require strong multilingual support and a good user interface […]” the analysts write in the CELUM vendor profile.
According to Forrester Research, brands are now media organizations, based on the amount of content they create, the audiences they deliver it to, and the stories they tell to connect with customers. The increase in content continues, as 86% of brand marketers continue to invest in content development. Not only that, but buyers increasingly prefer rich media content like images and video to get their information — infographics and videos ranked among the top five types of content that B2B buyers like to consume. Therefore, brands need digital asset management because it helps companies scale content creation. Most in-house creative teams are small; 54% of those teams have between one and 10 people. So being able to scale content with limited resources is key. DAM vendors have responded with more focus on templatized assets and additional support for content localization, the analysts of Forrester Research state. Furthermore, while DAM is a mature technology, it’s having a renaissance as more companies realize they need to get a handle on the expensive rich media content they create.
Michael Kraeftner, CELUM CEO: "We believe the current Wave for DAM from Forrester Research confirms our position as one of the innovative companies in the Digital Asset Management space. Apart from other evaluated vendors, we think our independence from external stakeholders is a clear advantage and so we can spend more than 60% of our revenue in research % development for the continuous improvement of our solutions.”
Join CELUM´s upcoming webinar with guest speaker, Forrester Research senior analyst Nick Barber: DAM Trends Drive Content Creation and Distribution at Scale. In this webinar led by Forrester analyst and content expert Nick Barber, you will learn about DAM trends including artificial intelligence, analytics, video, and content atomization and then how to apply those trends to scale your content to create an enhanced customer experience. Please register for the complimentary webinar here.
Further information:
www.celum.com | Press Center
“Linz, Austria-based CELUM has solid capabilities in library services and strong scalability, according to reference customers. It also has superior support for content localization, which is attractive in regard to its focus on the multilingual DACH (Germany, Austria, and Switzerland) region”, states the Forrester Research report about CELUM. ”CELUM also receives high marks from customers on usability” and “[...] it supports complex workflows …”, the report also states. “CELUM is a good choice for European companies that require strong multilingual support and a good user interface […]” the analysts write in the CELUM vendor profile.
According to Forrester Research, brands are now media organizations, based on the amount of content they create, the audiences they deliver it to, and the stories they tell to connect with customers. The increase in content continues, as 86% of brand marketers continue to invest in content development. Not only that, but buyers increasingly prefer rich media content like images and video to get their information — infographics and videos ranked among the top five types of content that B2B buyers like to consume. Therefore, brands need digital asset management because it helps companies scale content creation. Most in-house creative teams are small; 54% of those teams have between one and 10 people. So being able to scale content with limited resources is key. DAM vendors have responded with more focus on templatized assets and additional support for content localization, the analysts of Forrester Research state. Furthermore, while DAM is a mature technology, it’s having a renaissance as more companies realize they need to get a handle on the expensive rich media content they create.
Michael Kraeftner, CELUM CEO: "We believe the current Wave for DAM from Forrester Research confirms our position as one of the innovative companies in the Digital Asset Management space. Apart from other evaluated vendors, we think our independence from external stakeholders is a clear advantage and so we can spend more than 60% of our revenue in research % development for the continuous improvement of our solutions.”
Join CELUM´s upcoming webinar with guest speaker, Forrester Research senior analyst Nick Barber: DAM Trends Drive Content Creation and Distribution at Scale. In this webinar led by Forrester analyst and content expert Nick Barber, you will learn about DAM trends including artificial intelligence, analytics, video, and content atomization and then how to apply those trends to scale your content to create an enhanced customer experience. Please register for the complimentary webinar here.
Further information:
www.celum.com | Press Center
