CELUM Digital Asset Management for "the power of herbs" by Ricola
Who invented it: Swiss top brands opt for software from Linz
“With our headquarters in Laufen, near Basel and subsidiaries in Europe, Asia and the US, we produce and distribute around 60 varieties of herbal sweets and specialist teas. The uniform appearance as a Swiss company and traditional brand is essential for us, so we also wanted a solution that best managed our valuable content and optimized marketing processes,” explains Johannes Fenner, Project Manager at Ricola. After an extensive evaluation of various digital asset management solutions, in autumn 2015 Ricola decided in favor of CELUM. In June 2016 “RICH” (Ricola Internal Content Hub) just went online.
“Ricola is one of the top brands in Switzerland. The fact that a company with such high quality awareness and innovation has opted for our solutions is an honor for us, “said Michael J. Kräftner, CELUM founder and CEO. The CELUM solution, introduced together with our implementation partner brix cross media, reduces administrative time spent by marketing employees. They can concentrate on what counts for a brand – finding and implementing creative new ideas “
Ricola thus ranks with top Swiss brands such as SCOTT Sports, Mammut, Victorinox, Oettiger Davidoff or Helvetia, which already rely on CELUM Digital Asset Management.
CELUM is a leading international developer of marketing technology software for enterprise digital asset management and marketing content management.
More than 700,000 users from 800 companies in 35 countries already rely on the CELUM software products. Among them, leading brands such as 3M, CLAAS, Do & Co, Hochtief, L'Oreal Professional, MAN, Shiseido, silhouette, Toshiba, Toyota, Universal Music, voestalpine.