Analyst firms' report: CELUM DAM included among the providers in digital asset management solutions in the enterprise and marketing segments

(PresseBox) ( Linz, )
With its digital asset management software (DAM) of the same name, the CELUM software company has been included in an independent report by the research and advisory firm of Forrester Research. The DAM-software of the company from Linz supports large companies with its approach of 360° digital asset management. The research focused on five factors of disruption including integration to support flexibility and analytics to measure performance.

The American analyst firm Forrester Research includes the CELUM DAM software of the Linzer Company CELUM in the enterprise as well as in the marketing segment in its current, published Vendor Landscape Digital Asset Management 2017 report. In total, 29 DAM solutions were included for this year’s report.

With CELUM DAM, companies can digitalize content according to products, organize campaigns and projects and link it directly into their ERP, CRM, PIM or web content management. The software makes a 360° approach to digital asset management possible, including e.g. for the administration of rights- and license management or for performance measurement, and thus it increases the overall operating efficiency of a company.

In a DAM market that continues to be confusing, the market analysis by Forrester Research provides leading decision makers with guidance on an investment decision in buying new DAM solutions. The analysts notes disrupting factors to the market such as cloud deployments, interface connection, interoperability and performance measurement. The research firm differentiates between three DAM solution application scenarios: enterprise, marketing, and media & production.

”We are very pleased to be listed with other DAM providers in this report. But our journey is far from over. We have recently launched the Content Productivity Platform. Together with DAM our two new product lines – Marketing Project Management and Content Marketplace – will clearly increase the efficiency and productivity in digital content management,” according to Michael Kräftner, CELUM CEO.

The complete report “Vendor Landspace: Digital Asset Management, 2017” by Forrester Research can be downloaded here.

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