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celum gmbH Passaustrasse 26 4030 Linz, Austria http://celum.com
Contact Ms Julia Birkenbihl +49 40 840559224
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Analyst firms' report: CELUM DAM included among the providers in digital asset management solutions in the enterprise and marketing segments

(PresseBox) ( Linz, )
With its digital asset management software (DAM) of the same name, the CELUM software company has been included in an independent report by the research and advisory firm of Forrester Research. The DAM-software of the company from Linz supports large companies with its approach of 360° digital asset management. The research focused on five factors of disruption including integration to support flexibility and analytics to measure performance.

The American analyst firm Forrester Research includes the CELUM DAM software of the Linzer Company CELUM in the enterprise as well as in the marketing segment in its current, published Vendor Landscape Digital Asset Management 2017 report. In total, 29 DAM solutions were included for this year’s report.

With CELUM DAM, companies can digitalize content according to products, organize campaigns and projects and link it directly into their ERP, CRM, PIM or web content management. The software makes a 360° approach to digital asset management possible, including e.g. for the administration of rights- and license management or for performance measurement, and thus it increases the overall operating efficiency of a company.

In a DAM market that continues to be confusing, the market analysis by Forrester Research provides leading decision makers with guidance on an investment decision in buying new DAM solutions. The analysts notes disrupting factors to the market such as cloud deployments, interface connection, interoperability and performance measurement. The research firm differentiates between three DAM solution application scenarios: enterprise, marketing, and media & production.

”We are very pleased to be listed with other DAM providers in this report. But our journey is far from over. We have recently launched the Content Productivity Platform. Together with DAM our two new product lines – Marketing Project Management and Content Marketplace – will clearly increase the efficiency and productivity in digital content management,” according to Michael Kräftner, CELUM CEO.

The complete report “Vendor Landspace: Digital Asset Management, 2017” by Forrester Research can be downloaded here.

Further information: www.celum.com

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celum gmbH

CELUM is a world-leading cloud software manufacturer. Our content productivity platform optimizes the complete lifecycle of digital content and the interaction of people in teams. CELUM customers benefit from marketing and communication processes accelerated by automation, additional solutions sources, reduced costs and increasing productivity. More than one million users and 800 companies in 35 countries trust CELUM. Among them are brands such as 3M, CLAAS, Dior, Do & Co, Hochtief, MAN, Shiseido, Silhouette, T-Mobile, Toshiba, Toyota, and voestalpine.

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.