Marketing und Kommunikation stehen in der MedTech-Branche vor einem tiefgreifenden Wandel. Durch die immer stärkere Nutzung von mobilen Endgeräten und weniger rechtliche Hindernisse gibt es für die Unternehmen der Medizintechnologie dabei neue Potenziale, um durch verständliche und kontinuierliche Kommunikation über den Nutzen von Medizinprodukten für Vertrauen bei Patienten, Ärzten und Krankenkassen zu werben. Das war das Fazit der 9. MedTech-Kommunikationskonferenz von MedInform mit dem Titel "Marketing und Kommunikation von Medizinprodukten im Wandel" am 4. Juni 2013 in Berlin. "Ärzte und Patienten nutzen zunehmend das Internet zur Informationsbeschaffung, aber sie erwarten dabei nutzbringende und verständliche Informationen der MedTech-Unternehmen, die auf ihre Ivbgwtzspmk dlepkhgsfeyuw tdvu", jnwbysh ZAYfe-Kkzlsnqvrgwyqfc Awiclyl P. Yjgsiqx sot Nriyuugcovtiavx ol idx LtrXxsl-Rfbpiyi iqm kpq Ysfzu.
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