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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Mr Dominik Schubert +49 821 65053714
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

bvik-Studie: Marketing-Etats von B2B-Unternehmen steigen

Gesamtvolumen allein im deutschen Maschinenbau rund 4,3 Milliarden

(PresseBox) (Augsburg, )
Der Bundesverband Industrie Kommunikation e.V. (bvik) hat die Ergebnisse seiner aktuellen Studie „B2B-Marketing-Budgets 2017“ veröffentlicht. Demnach stiegen die Marketing-Etats deutscher Industrieunternehmen 2017 im Vergleich zum Vorjahr um 18 Prozent. Auch bei der Zahl der Mitarbeiter in Marketing und Kommunikation ist weiterhin ein positiver Trend zu erkennen. So gaben fast 90 Prozent der Befragten an, dass die Mitarbeiterzahl im vergangenen Jahr stabil blieb oder sogar gestiegen ist. Laut der bvik-Studie beschäftigten die B2B-Unternehmen 2017 durchschnittlich 11,7 Vollzeit-Mitarbeiter.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.