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Sportradar Feldlistrasse 2 9000 St. Gallen, Switzerland http://www.sportradar.com/
Contact Ms Stefanie Bandau +49 89 660291231
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Sportradar

Digital platforms as revenue drivers in professional sport

(PresseBox) (Munich, )
In today’s world, the creation and expansion of all digital platforms in the professional sports arena is the lynchpin for the successful integration of fans and sponsors. Naturally the clubs and leagues treat their fans as top priority, however, many clubs do not always understand exactly what it is that their fans need and demand at digital level nowadays. In addition to a responsive website, international content and mobile apps in particular also play an important role. According to the latest surveys*, it is “alarming to see how so many professional clubs never make use of these technical resources”, and as a result, are missing out on major potential in terms of communication with their fans and sponsor integration.

At the same time, clubs and leagues may be hiding an enormous turnover potential in terms of a high-performance online presence packed with content. In the graphic below we would like to show you which content and tools can be used to achieve this with optimum results.

It is a fact that better integration and involvement of your fans and sponsors in digital club life will have a positive impact on your turnover.

* Study “Digitale Performance der Vereine der 1. Bundesliga“, W&V, August 2014

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BTD steht für kreative, innovative und effiziente Projekte mit Marketing- und Technologiefokus. Mit aktuell rund 150 Mitarbeitern hat sich BTD seit 1997 vom reinen IT-Spezialisten zum Partner für integrierte Kampagnen, CRM-Maßnahmen und hochfrequentierte Markenwebsites entwickelt. Wir verbinden Markenkommunikation, Design, Innovation, Effizienz und IT-Expertise mit Marketingzielen – “Marketing driven by technology”.

Als Full-Service-Lösungsanbieter bietet die Firmengruppe herstellerunabhängige und ganzheitliche Beratung, Entwicklung und Umsetzung sowie auch das komplette Outsourcing von IT-, Online- und E-Commerce-Plattformen, Mobile- und SmartTV-Apps, Hosting und Betrieb, Video-Streaming, IT-Security bis hin zu Arena-Systemen und deren Betrieb gemäß FIFA- und UEFA-Richtlinien.

Zu unseren Kunden gehören neben bekannten Unternehmen aus dem Sportbereich, wie u. a. der FC Bayern München, Werder Bremen, die DFL, der DFB, die Allianz Arena und über 50 weitere nationale und internationale Stadien und Clubs, auch zahlreiche Unternehmen verschiedener Branchen, wie u. a. Samsung, RedBull, Microsoft, DSF, Pro7Sat1 und die Deutsche Telekom.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.