BTD launches 360° Online Marketing Platform for the sports industry
“BOMP” has two overall goals when supporting clubs, leagues and sponsors, as well as the gaming industry and marketing and sponsoring agencies:
1) Improved fan experience that extends to personalised services on websites, apps and other digital channels – for an increased retention period and targeted information and offers – via all end devices used by the fan (cross-device strategy)
2) ROI: By achieving an improved fan or user experience, the BTD Online Marketing Platform brings about more efficient marketing or sponsoring activation, increased conversion rates and higher revenues per head for clubs and sponsors
The platform is based upon the combination of real-time and re-targeting campaigns. In this context, real-time targeting means the allocation of advertising space and concomitant activation of targeted advertising at the specific time at which the user visits a specific website. Combined with re-targeting (you can read a detailed report on this in BTD-Newsletter no. 2/2014), cross-device user tracking is also in evidence, facilitating the customised presentation of a number of content variants.
The user data gathered within the parameters of the marketing platform thus provide a growing pool of relevant information for individual target group segmentation. Cross-platform linking makes it possible to activate synergies not yet leveraged (primarily between the club, partners, sponsors, press portals and social media channels) minimising any dissipation during campaign management.
BTD Group GmbH
BTD stands for creative, innovative and efficient projects focusing on marketing and technology. Currently staffed by 150 employees, since 1997 BTD has developed from its purely IT specialist origins into becoming a partner for integrated campaigns, CRM activities and highly popular brand websites. We combine brand communication, design, innovation, efficiency and IT expertise with marketing targets – “Marketing driven by technology”.
As a full-service solution provider, the group offers unbiased holistic consulting, development and implementation, full outsourcing of IT, online and eCommerce platforms, mobile smart TV apps, video streaming, IT security through to arena systems and operation in compliance with FIFA and UEFA guidelines.
Aside from well-known companies in the sports world such as FC Bayern München, Werder Bremen, DFL (German Football League), DFB (German Football Association), Allianz Arena and over 50 other national and international stadia and clubs, many of our clients come from various industries including Samsung, RedBull, Microsoft, DSF, Pro7Sat1 and Deutsche Telekom.