"High-quality broadcasts are the cornerstone of what makes Azubu such an appealing eSports destination; providing these broadcasts all around the world is far more complex than serving just one region, but eSports is a global phenomenon and it deserves--at long last--a global broadcast platform," said Azubu CEO Ian Sharpe. "Through our reliance on Brightcove technology, viewers can enjoy optimal viewing of high-quality programming. Our viewers will enjoy a lean-back experience, without lag time or disconnects. Brightcove also makes it easy for us to derive revenue from tournament streams in order to continue to serve gaming enthusiasts at the highest level."
Brightcove Zencoder Live Cloud Transcoding enables Azubu to deliver adaptive bitrate streaming to multiple devices from a single RTMP origin stream. This reduces the operational cost and complexity associated with encoding, eliminates bandwidth bottlenecks and provides viewers with a high-quality user experience on virtually any device.
Additionally, Brightcove Video Cloud makes it easy for Azubu to manage and deliver a broad range of high-quality video content across its eSports network. Video Cloud's Smart Player technology also enables Azubu to publish video content across devices, ensuring the viewing experience is reliable and consistent on every screen.
"We take pride in our ability to enable our media and broadcast customers to reach viewers on virtually every screen with high-quality video and to seamlessly monetize their breadth of content,” said David Mendels, CEO at Brightcove. "Azubu is a prime example of a media company that is truly at the cutting edge of video delivery and live broadcasting across platforms. We are thrilled to partner with Azubu to deliver eSports competitions in real-time to the company’s massive audience anywhere in the world."
Azubu is re-launching its online and mobile presence in April 2014. The Azubu.TV website and apps for both iOS and Android will center on eSports programming content, augmented by deep editorial content. Across this service, Azubu is relying upon Brightcove’s suite of video management, distribution and monetization tools to ensure a premier viewer experience and an optimized forum for advertisers.
About Azubu
Azubu is a global broadcast network, delivering premium live and on-demand eSports action, programming, news and analysis. Azubu provides worldwide, high-definition, lag-free action from the major tournaments, teams and players, alongside a range of related programs, to multiple devices worldwide. With offices in Los Angeles, Berlin, London, Vancouver and Seoul, Azubu is the ideal platform for publishers to drive advocacy and awareness for new titles and support for existing games, while brands can take advantage of a range of creative solutions to reach a targeted global audience. A new 2.0 Azubu site will launch in April 2014.
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