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BrandMaker reports another year of outstanding growth
BrandMaker outstrips the competition in the emerging MRM market
The assessment of leading US analysts underscores the continuous rise of this MRM specialist: according to relevant reports, within a few years BrandMaker has developed from a niche provider into one of the top five players worldwide. Today, BrandMaker competes with companies such as IBM, SAS, and Teradata, who have taken over corresponding providers in order to position themselves in the strategic, future-oriented MRM market. Now, more and more BrandMaker customers are switching from license based commercial models to the use of Software as a Service (SaaS), which further assures the long-term sales of this MRM specialist and promises outstanding growth prospects for the foreseeable future.
BrandMaker's Marketing Efficiency Cloud is a comprehensive solution suite that covers the entire marketing process chain. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing. "Thus far, no American provider has been able to offer this breadth," explains Holzer. "Usually our competitors have isolated solutions for individual areas of marketing within their product portfolio, but lack a complete integrated solution like the one we offer."
BrandMaker also expands its staff:
The continuous growth at BrandMaker (sales growth of more than 50% for the fourth year in a row in 2012) is also reflected in the delivery resource. Due to its expansion course, BrandMaker increased its staff by more than one-third, to 200 employees in 2012. There were also two important additions to BrandMaker's management team: Vice President Frans Riemersma (40) is responsible for the Professional Services division, while Romek Jansen (42), also a Vice President, will lead the further internationalization of BrandMaker.
New branch offices opened:
In the course of expanding its international presence, BrandMaker opened additional branch offices in France and Poland in 2012 and, with its partner Marketing Logic, also opened an office in London. Other important foreign markets are supported by a growing network of capable partners.
Subsidiary in the USA:
BrandMaker Inc., which is headquartered in Atlanta, also cooperates with strategic partners in the important US market. Since 2012, BrandMaker has worked with the renowned sales and management consulting company MarketSphere in order to accelerate growth in the North American market. The first project with MarketSphere is the implementation of BrandMaker solutions at the insurance company Humana.
L-EA Private Equity backs BrandMaker:
To finance future growth, BrandMaker secured the support of L-EA Private Equity GmbH in 2012 - they manage a fund for the L-Bank, the official bank of the German state of Baden-Württemberg, that specializes in software and Internet companies. L-EA primarily supports companies that are - as BrandMaker is - majority-owned by their founders or a management team, that have mastered the first corporate phase entirely without or with only little external capital, and whose products and business models are internationally scalable. "No German software provider other than SAP has achieved world renown," says BrandMaker CEO Mirko Holzer. "We would like to change this with the help of L-EA."
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