Press release BoxID: 406613 (BMW AG)
  • BMW AG
  • Petuelring 130
  • 80788 München
  • Contact person
  • Krystyna Kozlowska
  • +44 (1344) 480707

i can't wait - the new sub-brand from BMW

(PresseBox) (München, ) Since project i was launched in 2007 as a think tank for sustainable mobility solutions, BMW Group has been pursuing a number of ambitious goals. Just a year later we were able to unveil the MINI E, with the BMW ActiveE due to follow this year in some markets.

These innovative vehicles are key steps towards our overriding aim of producing the Mega City Vehicle, which will be presented in 2013. The BMW Group's model range will expand in the coming years but we feel that the Mega City Vehicle is an innovative and distinctive enough offer to warrant its own special place in the portfolio. Now the time has come to allow you a first glimpse into the world of what will become a new BMW sub-brand.

To reveal what this brand will be called and to answer any other questions, we would be delighted if you could join us at our forthcoming online press conference.

Online Press Conference:

Monday, 21 February, 2011
14:00 - 16:00 hrs GMT

The conference will be held at BMW Welt, Munich, but we would be delighted if you could join us for an English speaking web conference using the following link:

This web link is not password protected and should be viewed by all interested media. At the end of the conference Wieland Bruch, Corporate Communications Manager, will be on site to answer any questions you may have, with the Munich experts around him from 16:00 onwards. Please contact him on 07525977067.


The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.