Since project i was launched in 2007 as a think tank for sustainable mobility solutions, BMW Group has been pursuing a number of ambitious goals. Just a year later we were able to unveil the MINI E, with the BMW ActiveE due to follow this year in some markets.
These innovative vehicles are key steps towards our overriding aim of producing the Mega City Vehicle, which will be presented in 2013. The BMW Group's model range will expand in the coming years but we feel that the Mega City Vehicle is an innovative and distinctive enough offer to warrant its own special place in the portfolio. Now the time has come to allow you a first glimpse into the world of what will become a new BMW sub-brand.
To reveal what this brand will be called and to answer any other questions, we would be delighted if you could join us at our forthcoming online press conference.
Online Press Conference:
Monday, 21 February, 2011
14:00 - 16:00 hrs GMT
The conference will be held at BMW Welt, Munich, but we would be delighted if you could join us for an English speaking web conference using the following link:
http://www.press.bmwgroup.com
This web link is not password protected and should be viewed by all interested media. At the end of the conference Wieland Bruch, Corporate Communications Manager, will be on site to answer any questions you may have, with the Munich experts around him from 16:00 onwards. Please contact him on 07525977067.
These innovative vehicles are key steps towards our overriding aim of producing the Mega City Vehicle, which will be presented in 2013. The BMW Group's model range will expand in the coming years but we feel that the Mega City Vehicle is an innovative and distinctive enough offer to warrant its own special place in the portfolio. Now the time has come to allow you a first glimpse into the world of what will become a new BMW sub-brand.
To reveal what this brand will be called and to answer any other questions, we would be delighted if you could join us at our forthcoming online press conference.
Online Press Conference:
Monday, 21 February, 2011
14:00 - 16:00 hrs GMT
The conference will be held at BMW Welt, Munich, but we would be delighted if you could join us for an English speaking web conference using the following link:
http://www.press.bmwgroup.com
This web link is not password protected and should be viewed by all interested media. At the end of the conference Wieland Bruch, Corporate Communications Manager, will be on site to answer any questions you may have, with the Munich experts around him from 16:00 onwards. Please contact him on 07525977067.
