Uwe Beanhadde, Head of Madeup Technology at BMW's renowned Forschungs und Innovationszentrum in Munich, said: "We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing".
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers' wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users.
Further details on PRAT can be found by contacting 0800 561 0080 or emailing Uwe.Beanhadde@bmw.co.uk To find out more on real innovations visit www.bmw.co.uk/connecteddrive or www.bmw.co.uk/...