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BMW AG

The BMW Group at the CeBIT 2006 Trade Fair

Networked Systems for Even Greater Quality and Sheer Driving Pleasure

(PresseBox) (Hanover/Munich, )
The BMW Group is presenting innovative technologies for networking man and machine at the CeBIT 2006 Electronic Trade Fair in Hanover, Germany. A leading manufacturer of premium cars and motorcycles, the BMW Group is represented in Hanover in two separate halls.

At its special stand in Hall 9, the BMW Group shows experts and the public alike how repair processes can be optimised in quality by building a bridge bet¬ween the real and the virtual world: Augmented Reality transmit three-dimen¬sional images to data glasses, giving the mechanic additional information on vehicle components directly in his line of vision.

Another highlight in Hall 9 is a BMW K 1200 LT Luxury Tourer Motorcycle on a special stand demonstrating the latest development of the SmartWeb Project. Offering broad-band, multi-modal access to the WorldWideWeb, SmartWeb pro¬vides a direct, mobile link to all kinds of information and data. The BMW Group is participating in the project through a technical solution for on-demand use of SmartWeb in a vehicle, in this case on a motorcycle. This technology is able to transmit signals from an external application such as an MP3 player or a navigation system directly to the cockpit display on the motorcycle, with the rider then able to operate all kinds of mobile devices by means of a switch on his vehicle.

At CeBIT 2006 the BMW Group is also presenting with it’ s own stand in Hall 11 BMW ConnectedDrive with new functions including the networking of the mobile phone and the automobile. Now, for example, location-based data ob¬tained through BMW Online can be transmitted to a local map on the user’s mobile phone. And in good time for the Football World Cup, the BMW Online Parking Information Service will be connected online to the park guidance sys¬tems in the 12 cities staging the event, making it easier for the BMW driver to find parking space near the stadia or large-scale public presentation screens.



The CeBIT Trade Fair being held at the Hanover Fairgrounds from 9 – 15 March 2006 is acknowledged as the world’s largest trade show presenting digital solutions in the areas of information and communication technology.

Demonstrating the latest innovations at the CeBIT Computer Fair, the BMW Group is underlining its leadership in technology in the context of automotive electronics. The BMW ConnectedDrive stand in Hall 11 thus demonstrates the latest innovations in telematics and online services, taking two particularly fascinating vehicles as examples of the supreme standard now possible: These are a BMW M5 and the BMW Z4 Coupé presented to the world public for the first time only a few days ago. Sitting in the car on the BMW stand, visitors to the CeBIT Trade Fair are able to gain a detailed impression of BMW Assist and BMW Online, together with their outstanding benefits.

Besides the current services BMW also provides an insight into the mobile world of the future. The research project “BMW Routes” will be presented in an interactive way. It allows the visitor of the CeBIT to send home an e-mail including routes which they compiled at the fair. These routes can be tested later on.

BMW ConnectedDrive: fit for the Football World Cup.
The automobile as a mobile online portal – BMW ConnectedDrive makes all this happen too: At the CeBIT 2006 Electronic Trade Fair, BMW is presenting new functions for online applications both while driving and when outside of the car itself.

The new “Map on Mobile” service provided by BMW Online now serves to trans¬mit road maps from the car directly to a mobile phone with WAP tech¬nology. The local map presented in this way on the mobile phone shows both the current location of the vehicle and the destination specified in the navi¬ga¬tion system. Clearly, this information is always helpful when there is a some¬what longer distance between the place where the car is parked and the driv¬er’s final destination.

Should the driver walk the final distance from the car park to, say, an office, a restaurant or a store, thus completing his journey on foot, “Map on Mobile” will guide the user just as reliably to his destination as BMW Online found free parking space before. Obviously, this gives the user clear orientation when visiting a new city for the first time. And when returning back to his car, the user again benefits from “Map on Mobile” showing him where the car is parked. So either way, the driver benefits from the versatile advantages of BMW On¬line with its wide range of functions.

The BMW Online mobile internet portal thus offers the user exclusive services making the process of driving his vehicle even more pleasant and convenient and enabling him to find his destination much more easily. As an example, the BMW driver may use BMW Online for direct guidance to the nearest car park with free parking space.

This service is now being enhanced to an even higher standard for the 2006 Football World Cup in Germany, with BMW Online supporting the football fan on his way to the stadium or to a public viewing point with a large public screen. And apart from reliable routing as well as up-to-date traffic information, BMW Online also provides information on free parking space near the stadium, with the data desired going straight into the car.

All this is made possible by establishing a complete network with local park guidance systems at the 12 venues of the Football World Cup, destination guid¬ance data going straight into the navigation system at the touch of a but¬ton. So again, the BMW driver has direct access to the latest information on parking space available.

To ensure direct and convenient guidance on the date of a match, the starting page on the BMW Online Parkinfo Function is being supplemented by the “2006 World Cup” link. All the driver has to do is click on to the system to select the venue desired, and up-to-date parking information will be provided imme¬diately.

The BMW driver benefits from this convenience not only on his way to the sta¬dium, but also when driving to the public viewing points being set up in many Ger¬man cities during the Football World Cup. With these public viewing points presenting the matches on large screens at numerous locations, traffic condi¬tions will obviously be affected accordingly. And again, the BMW driver will be¬nefit from up-to-date information helping him find parking space, with car park capacities in the vicinity of such public viewing points being entered in the Park¬info system database. Thus, BMW Online will again enable the user to be at the right viewing point anywhere in Germany in good time prior to the match, enjoying the game he wishes to see.

For further information on BMW ConnectedDrive, in particular the BMW Assist, BMW Online, and BMW TeleServices functions, please see the updated BMW ConnectedDrive Press Kit available in the BMW Group Press Club at www.press.bmwgroup.com on the Technology, Research & Development – ConnectedDrive, Telematics, Traffic Research link.


BMW is also the leader in the wireless integration of external facilities into the motorcycle’s electronic system by means of SmartWeb, and in the integrated transmission of information with the help of Augmented Reality. Both Smart¬Web and Augmented Reality are innovations developed in close cooperation with the German Federal Ministry of Education and Research.

Augmented Reality: experiencing reality and the virtual world at a glance.
Conducting a wide range of research and development, the BMW Group does not confine itself only to systems directly enhancing comfort and safety in driv¬ing a car or riding a motorcycle, but rather seeks to optimise production pro¬cess¬es to a new, unprecedented standard. A trendsetting example of this quest for perfection is the Augmented Reality Project enhancing the user’s percep¬tion in handling complex production and repair processes.

The BMW Group already uses Augmented Reality in the construction of pro¬totypes, with special welding guns developed for this purpose. In their display, these welders show the optimum welding point on the bodyshell of the car, thus ensuring rapid and accurate processing and completion of the various components.

At the 2006 CeBIT Trade Fair, the BMW Group is presenting new ways and means of using this technology. These are to be seen on the ARTESAS (Ad¬vanced Augmented Reality Technologies for Industrial Service Applications) Stand of the German Federal Ministry of Education and Research, with the focus on service procedures in the BMW 3 Series Touring: Wearing data glasses, the mechanic is able to obtain information on each component in the car and can check out virtually animated presentations of tools and repair guidelines presented directly in his line of vision.

This function is provided by a camera scanning the “real” environment, a com¬puter providing the information required for the respective view and then trans¬mitting such data to the wearer’s glasses. With both a real and a virtual image thus being superimposed on one another in the mechanic’s line of vision, the mechanic can be guided step-by-step through the complete repair process. In¬novations are presented clearly, in all their details, and in their latest status right in his line of vision – an important prerequisite, of course, for a consist¬ently high standard of service quality.

Using Augmented Reality, the BMW Group is applying a technology also gain¬ing growing significance outside of automobile production. In medical surgery, for example, the patient’s medical data obtained through ultrasound or com¬puter tomography can be presented in a clear, three-dimensional image bene¬fiting the entire operation process. This enables the doctor to permanently com¬pare the actual image with the virtual picture during the entire operation, optimising his operation technique accordingly.

SmartWeb: motorcycle cockpit acting as multi-media headquarters.
Participating in SmartWeb by developing a wireless network of mobile facilities catering for the specific requirements of the motorcycle rider, the BMW Group offers user-oriented solutions for even greater sheer driving – or riding – plea¬sure. This is particularly significant on a motorcycle where the rider is directly connected to his vehicle even more than the driver of a car. And he is able to use external devices for the transmission of information or audio signals while riding if such devices are connected directly to the motorcycle. The processes of switching a mobile phone on and off, of programming an external navigation unit, or selecting an audio source, on the other hand, so far always required the rider to pull over and do the job at a standstill for safety reasons alone. And devices fitted permanently to the motorcycle can obviously only be used by the rider while travelling, i.e. while actually on his motorcycle.

Now, thanks to close cooperation between the BMW Group and SmartWeb, the rider is able to integrate external applications such as the SmartWeb client in the electronic system of his motorcycle, without in any way foregoing his fle¬xibility.

The transmission of data is now wireless, with a gateway in the motorcycle it¬self serving as the link. Mobile applications are processed by an MDA (Mobile Digital Assistant) the rider is able to conveniently take along in his jacket pock¬et. The gateway takes up the MDA signals and transmits them directly to the display on the motorcycle. The rider then activates the functions required by means of a multi-directional paddle switch, the instructions provided being pro¬cessed by the gateway and transmitted to the MDA. As a result, the rider be¬nefits while travelling from a wireless connection to audio sources, navigation systems, and the WorldWideWeb.

The solution now presented by the BMW Group allows integrated use of Smart¬Web functions on the motorcycle and thus offers the rider quick and efficient access to route and destination-related information, convenient man¬agement of audio sources, or the option to download a specific address as the destination for his navigation system.

BMW AG

BMW ConnectedDrive ist ein innovatives und umfassendes Konzept der BMW Group, das modernste Informations-, Kommunikations- und Assistenzsysteme innerhalb und außerhalb des Automobils vernetzt, um das Autofahren sicherer, effizienter und komfortabler zu gestalten. In diesem Rahmen arbeitet die BMW Group Forschung und Technik auch am Entertainment der Zukunft.
www.bmw-connecteddrive.com

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.