- Ladies and gentlemen, shareholders, shareholder representatives, associates and guests of honour: Good Morning!
This film shows what our customers feel and what our associates think.
Pure emotion. That's your company - the BMW Group.
It has been in existence for 95 years. 50 years ago, Herbert Quandt stepped in to secure its independence. Since then, the BMW Group has followed its own course.
-We think long-term. We look beyond tomorrow.
-We are ready for change.
-We shape our own future.
All these things are part of our DNA - they are part of our identity.
Everything we do, we do on a firm foundation:
-We are true to our tradition and true to the BMW culture of team spirit.
-We put the customer at the heart of what we do.
-We use our innovative strength to our advantage.
-We focus on our targets to weather crises and grow even stronger.
-We are united by our passion for mobility.
All these things set your company apart from all the rest. All these things make your company unique.