Rolls-Royce Motor Cars has today announced that Hal Serudin (38) has joined the company as the new Corporate Communications Manager, Asia Pacific, based in Singapore. Hal will be responsible for all product and corporate affairs across the Asia Pacific region and report directly to Graham Biggs, the company’s Corporate Communications Director.
Hal previously worked as a PR consultant, supporting the BMW and MINI brands in Asia. His other communications experience encompasses consumer IT, defense systems, education, government, healthcare, aviation, travel and tourism. Hal has also worked as a freelance automotive journalist and studied extensively in the UK.
“We are delighted to welcome Hal to the team”, commented Graham Biggs. “The Asia Pacific region is the fastest growing in the world for Rolls-Royce and its importance will continue to increase in the coming years. The cultural diversity and sheer geographical scale of the region make communications a challenge, so it is vital to have a dedicated corporate communications professional based in market.”
Hal previously worked as a PR consultant, supporting the BMW and MINI brands in Asia. His other communications experience encompasses consumer IT, defense systems, education, government, healthcare, aviation, travel and tourism. Hal has also worked as a freelance automotive journalist and studied extensively in the UK.
“We are delighted to welcome Hal to the team”, commented Graham Biggs. “The Asia Pacific region is the fastest growing in the world for Rolls-Royce and its importance will continue to increase in the coming years. The cultural diversity and sheer geographical scale of the region make communications a challenge, so it is vital to have a dedicated corporate communications professional based in market.”
