MINI is celebrating a great birthday - and the party goes on. The 50th anniversary of the brand clearly leaves a powerful stamp on MINI's appearance at the 2009 Frankfurt Motor Show.
At the MINI stand in the new Hall 11, the anniversary of the brand is the focal point in terms of both architecture and the presentation itself, MINI bridging the gap from the past into the present and from here on to the future of the brand. Visitors to the world's No 1 car show this year will experience a journey through time beginning with the fi rst appearance of the classic Mini back in 1959 and still far from coming to an end with the outstanding success of the current MINI model range. Because fascinating perspectives for the ongoing development of the brand still remain in the years and even decades to come.
Celebrating the world debut of the MINI Coupé Concept and the MINI Roadster Concept, MINI is presenting no less than two spectacular visions of driving pleasure in the sixth decade of the brand at the 2009 Frankfurt Motor Show. Both concepts offer a unique interpretation of the traditional values, the individual style and the innovative character of MINI, each in its own way. Both concept cars stand for concentrated driving pleasure in an extremely sporting Coupé, on the one hand, and in a Roadster both pure and elegant for extravagant open-air motoring, on the other.
Further highlights at the 2009 Frankfurt Motor Show being presented to the public at a car show for the fi rst time are the anniversary MINI 50 Mayfair and MINI 50 Camden announced on the occasion of the MINI United Festival. These two likewise unique models also offer a perfect symbiosis of tradition and innovation in particularly attractive style.
The MINI 50 Mayfair and MINI 50 Camden will be built for a limited period of just one year, their exclusive status being clearly confi rmed by special equipment and design features.
The broad range of new models is being rounded off by the world debut of the MINI One D, a new entry-level diesel consistently upgrading the MINI portfolio of particularly economical and effi cient models.
At the MINI stand in the new Hall 11, the anniversary of the brand is the focal point in terms of both architecture and the presentation itself, MINI bridging the gap from the past into the present and from here on to the future of the brand. Visitors to the world's No 1 car show this year will experience a journey through time beginning with the fi rst appearance of the classic Mini back in 1959 and still far from coming to an end with the outstanding success of the current MINI model range. Because fascinating perspectives for the ongoing development of the brand still remain in the years and even decades to come.
Celebrating the world debut of the MINI Coupé Concept and the MINI Roadster Concept, MINI is presenting no less than two spectacular visions of driving pleasure in the sixth decade of the brand at the 2009 Frankfurt Motor Show. Both concepts offer a unique interpretation of the traditional values, the individual style and the innovative character of MINI, each in its own way. Both concept cars stand for concentrated driving pleasure in an extremely sporting Coupé, on the one hand, and in a Roadster both pure and elegant for extravagant open-air motoring, on the other.
Further highlights at the 2009 Frankfurt Motor Show being presented to the public at a car show for the fi rst time are the anniversary MINI 50 Mayfair and MINI 50 Camden announced on the occasion of the MINI United Festival. These two likewise unique models also offer a perfect symbiosis of tradition and innovation in particularly attractive style.
The MINI 50 Mayfair and MINI 50 Camden will be built for a limited period of just one year, their exclusive status being clearly confi rmed by special equipment and design features.
The broad range of new models is being rounded off by the world debut of the MINI One D, a new entry-level diesel consistently upgrading the MINI portfolio of particularly economical and effi cient models.
