Dr. Eichiner has been leading the Corporate and Brand Development Division since October 2007 and has also been managing the Finance Division temporarily for several months while Dr. Ganal has been absent due to illness.
Business areas which were previously part of the Corporate and Brand Development Division have been assigned to other Board members: Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, is now in charge of Corporate and Product Strategy and project i; Financial Services will be managed by Dr. Eichiner within the Finance Division; and BMW Motorrad will be transferred to the Research and Development Division headed by Dr. Klaus Draeger.
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