Following its six-year commitment, BMW is concluding its associate partnership with Art Basel and Art Basel Miami Beach. For many years now, BMW has provided VIP shuttles for international art fairs, the car builder having participated in events such as Frieze Art Fair in London and the Paris Photo, where the renown "Prix BMW" is awarded. Furthermore, last year, BMW was exclusive sponsor of the curated programme "Frieze Films". MINI, another brand of the BMW Group, was involved with Fiac in 2007 and, in 2005, the first Design Miami.
In the light of its numerous collaborations, BMW is in need to focus its sponsorship within the cultural sphere. The company is particularly proud of having recognised the huge potential of Art Basel Miami Beach right from the start. This appraisal resulted in the future-oriented decision to support the fair as an associate sponsor since 2002. In the same year, BMW also became host sponsor of Art Basel. During the partnership with both fairs, BMW has always regarded itself as an initiator in assisting the successful format to achieve greater visibility. As a long-standing associate within an amicable cooperation, BMW is very grateful to all involved and wishes them continuing success and gratification in the positioning of Art Basel and Art Basel Miami Beach.
It is BMW's intention to focus its cultural commitment more intensively within the areas of contemporary art, classical music, design and architecture. In doing so, the company is pinning its hopes on international projects that possess meaningful content and through which sustainable cultural formats with a lasting effect are realised. With regard to fine arts, these include the international scholarships of the Leipzig International Art Programme as well as the initiation of the young curators' workshop, taking place already for the second time during the 5th Berlin Biennale. Furthermore, within the framework of the BMW Art Car Collection Olafur Eliasson's "Your mobile expectations: BMW H2R project" will be presented to the general public in its final version at Munich's Pinakothek der Moderne starting 28 May 2008.
Further projects round off BMW's multi-faceted cultural involvement. Since 1986, BMW has awarded, under the patronage of the Spanish Crown, the established "Premio de Pintura" for young Spanish artists. In Berlin the company is honoured to exclusively sponsor the "National Gallery Prize for Young Art".
And this year in New York for the first time, MINI is sponsoring "Ludlow 38", the new exhibition room at the Goethe Institute, which will be initially utilised until 2010 by three different German art societies.
The company continues to sponsor innovative formats implemented by a number of museums worldwide. For around 20 years now, employees within the company have presented their own works of art in the "Galerie 71", and since 1986 works from the Munich Academy of Fine Arts have been purchased for exhibiting within company premises. The academy itself possesses an exhibition room sponsored by the BMW Group, in which students curate their own works and installations.
For over 30 years now, the company's commitment to contemporary art is both global and multi-faceted. The authenticity and trustworthiness of the BMW Group's course of action is also defined by a sustainable and responsible commitment that leaves all decisions in respect of content to the partner with which it shares its cultural involvement.
For further information regarding international cultural commitment please visit:
www.bmwgroup.com/culture
In the light of its numerous collaborations, BMW is in need to focus its sponsorship within the cultural sphere. The company is particularly proud of having recognised the huge potential of Art Basel Miami Beach right from the start. This appraisal resulted in the future-oriented decision to support the fair as an associate sponsor since 2002. In the same year, BMW also became host sponsor of Art Basel. During the partnership with both fairs, BMW has always regarded itself as an initiator in assisting the successful format to achieve greater visibility. As a long-standing associate within an amicable cooperation, BMW is very grateful to all involved and wishes them continuing success and gratification in the positioning of Art Basel and Art Basel Miami Beach.
It is BMW's intention to focus its cultural commitment more intensively within the areas of contemporary art, classical music, design and architecture. In doing so, the company is pinning its hopes on international projects that possess meaningful content and through which sustainable cultural formats with a lasting effect are realised. With regard to fine arts, these include the international scholarships of the Leipzig International Art Programme as well as the initiation of the young curators' workshop, taking place already for the second time during the 5th Berlin Biennale. Furthermore, within the framework of the BMW Art Car Collection Olafur Eliasson's "Your mobile expectations: BMW H2R project" will be presented to the general public in its final version at Munich's Pinakothek der Moderne starting 28 May 2008.
Further projects round off BMW's multi-faceted cultural involvement. Since 1986, BMW has awarded, under the patronage of the Spanish Crown, the established "Premio de Pintura" for young Spanish artists. In Berlin the company is honoured to exclusively sponsor the "National Gallery Prize for Young Art".
And this year in New York for the first time, MINI is sponsoring "Ludlow 38", the new exhibition room at the Goethe Institute, which will be initially utilised until 2010 by three different German art societies.
The company continues to sponsor innovative formats implemented by a number of museums worldwide. For around 20 years now, employees within the company have presented their own works of art in the "Galerie 71", and since 1986 works from the Munich Academy of Fine Arts have been purchased for exhibiting within company premises. The academy itself possesses an exhibition room sponsored by the BMW Group, in which students curate their own works and installations.
For over 30 years now, the company's commitment to contemporary art is both global and multi-faceted. The authenticity and trustworthiness of the BMW Group's course of action is also defined by a sustainable and responsible commitment that leaves all decisions in respect of content to the partner with which it shares its cultural involvement.
For further information regarding international cultural commitment please visit:
www.bmwgroup.com/culture
