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BMW Motorrad supplies more than 10,000 motorcycles and maxi scooters in July 2012
Husqvarna Motorcycles deliveries above last year's figures as per July
In the second half of July, BMW Motorrad started the market launch of the new maxi scooters BMW C 600 Sport and C 650 GT, supplying the first customer vehicles in Southern Europe and Germany. The first BMW Motorrad maxi scooters have met with a very high level of customer demand.
The ranking list of BMW motorcycles in terms of popularity continues to be headed by the travel enduro R 1200 GS and its sibling model R 1200 GS Adventure. The other enduro and boxer models are also seeing healthy demand, as are the F and K models.
Heiner Faust, Head of Sales and Marketing BMW Motorrad: "The mood in the motorcycle markets worldwide was very varied during the month of July. There were positive developments in Germany, France, Switzerland, Japan, Belgium and South Africa. As anticipated, however, the economic situation dampened purchasing activities among motorcycle customers in Southern Europe. BMW Motorrad remains on target. We are currently doing slightly better than planned. Sales of our enduro bikes are developing very well, which is very pleasing in view of the expanding competitive field. We have now started supplying the first maxi scooters. Providing the market situation does not deteriorate significantly we are anticipating a very positive impetus from the month of August onwards and are looking forward to sales figures above last year's all-time high."
For Husqvarna Motorcycles, the BMW Group's second motorcycle brand, the number of factory supplies as of July was 5,729 vehicles (prev. yr: 4,394 units / +30.4%). In June, 494 vehicles (prev. yr: 864 units / -42.8%) were supplied to the Husqvarna dealer network.
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