The BMW Group once again continued its upward sales trend for all three car brands in April. Overall, in a month-on-month comparison, the company recorded a 12.5% increase in the number of vehicles delivered to reach a total of 133,205 (prev.yr.: 118,378). For the year to April, 485,155 BMW, MINI and Rolls-Royce vehicles have been sold. This is an increase of 7.5% (prev.yr.: 451,311) compared with the same period in 2007.
For the BMW brand, sales rose in April 2008 by 11.6% to 111,654 automobiles (prev.yr. 100,062). For the year to April, 405,204 (prev.yr. 385,902/+5.0%) vehicles were sold. The main growth drivers are still the BMW 1 Series, the BMW 5 Series plus the BMW X5 and BMW 3 Series Coupé and Cabrio. In April 2008, the strongest increase was recorded for the BMW 1 Series. The number of deliveries to customers rose by 97.5% to 19,719 automobiles (prev.yr.: 9,985). Of this, sales of 2,761 were recorded for the new BMW 1 Series Cabrio, which was only launched at the beginning of April, along with sales of 2,235 BMW 1 Series Coupé models, available since the end of November. The BMW 5 series also made a gain in sales in the month under review. The number of deliveries of the 5 Series rose by 2.7% to reach 18,744 units (prev.yr.: 18,251). Demand for the new BMW X5, which has been available in Europe for a year, continues to be strong. Here, sales rose by 48.5% or 3,689 vehicles to reach a total of 11,289 units (prev.yr.: 7,600). 8,110 of the BMW 3 Series Coupé were handed over to customers (prev.yr.: 6,819/+18.9%), and the BMW 3 Series Cabrio posted sales of 6,663 vehicles (prev.yr.: 5,188/+28.4%).
Sales of the MINI brand also continued to be very positive. In the month just past, 21,463 MINI were delivered to customers, 17.5% more than in April 2007 (18,264). For the year to April, 79,680 MINI were sold, which represents an increase of 22.1% (prev.yr.: 65,244).
Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing: "We are and will remain strong in the market, and we will affirm our leading position in the premium segment this year with a series of new models. Despite the difficult economic conditions in some markets, we will continue to aim for new record sales levels for all three brands for the current business year. At the same time, we are making our fleet more and more environmentally friendly, which our customers appreciate. After having sold over 450,000 units with EfficientDynamics measures last year, we expect to sell over 800,000 BMW and MINI vehicles with this technology in Europe in 2008. This will continue to strengthen our competitive advantage by reducing fuel consumption and emissions throughout the entire fleet."
The BMW Group once again sold most of its vehicles in the European markets, where sales of 79,391 vehicles were recorded in April. This is an increase of 14.1% compared with the same month last year. In the American markets, the BMW Group increased its deliveries last month by 10.0% to reach 36,169 vehicles. In April 2008, the BMW Group sold a total of 31,448 BMW and MINI brand cars (prev.yr.: 28,692/+9.6%) in the USA, its largest single market, and was able to successfully maintain its position in the face of the negative overall trend in the market. The BMW M3, BMW X6 and BMW 1 Series and the MINI Clubman, which were all launched for the first time in the US market, had a positive effect on sales development.
The company is continuing to grow at above-average rates in Asia, where the number of automobiles delivered rose in April 2008 by 11.3% to 13,330 (prev.yr.: 11,982). The Chinese markets once again developed dynamically. Sales in April rose by 15.5% from 5,128 units to 5,921 units.
In Western Europe, sales rose by 13.8% to 75,191 automobiles (prev.yr. 66,068). Development in the German market was also very positive - the BMW Group was able to sell 30,638 vehicles here in April (prev.yr.: 23,991). This corresponds to an increase of 27.7%.
For Rolls-Royce Motor Cars, the number of deliveries rose in April by 69.2% to 88 (prev.yr.: 52) vehicles. For the year to April, 271 Rolls-Royce cars were sold, representing a 64.2% increase on the same period last year (165 cars).
Sales of motorcycles in April 2008 reached 12,489 vehicles (prev.yr.: 12,320/+1.4%). For the year to the end of April, 33,533 BMW motorcycles were delivered to customers (prev.yr.: 35,348/-5.1%).
BMW Group sales in/up to and including April 2008 at a glance
In April 2008 comp. w. prev.yr. Up to & incl. April 2008 comp.w. prev.yr.
BMW Group Automobiles 133,205 +12.5% 485,155 +7.5%
BMW 111,654 +11.6% 405,204 +5.0%
MINI 21,463 +17.5% 79,680 +22.1%
Rolls-Royce 88 +69.2% 271 +64.2%
BMW Motorcycles 12,489 +1.4% 33,533 -5.1%
For the BMW brand, sales rose in April 2008 by 11.6% to 111,654 automobiles (prev.yr. 100,062). For the year to April, 405,204 (prev.yr. 385,902/+5.0%) vehicles were sold. The main growth drivers are still the BMW 1 Series, the BMW 5 Series plus the BMW X5 and BMW 3 Series Coupé and Cabrio. In April 2008, the strongest increase was recorded for the BMW 1 Series. The number of deliveries to customers rose by 97.5% to 19,719 automobiles (prev.yr.: 9,985). Of this, sales of 2,761 were recorded for the new BMW 1 Series Cabrio, which was only launched at the beginning of April, along with sales of 2,235 BMW 1 Series Coupé models, available since the end of November. The BMW 5 series also made a gain in sales in the month under review. The number of deliveries of the 5 Series rose by 2.7% to reach 18,744 units (prev.yr.: 18,251). Demand for the new BMW X5, which has been available in Europe for a year, continues to be strong. Here, sales rose by 48.5% or 3,689 vehicles to reach a total of 11,289 units (prev.yr.: 7,600). 8,110 of the BMW 3 Series Coupé were handed over to customers (prev.yr.: 6,819/+18.9%), and the BMW 3 Series Cabrio posted sales of 6,663 vehicles (prev.yr.: 5,188/+28.4%).
Sales of the MINI brand also continued to be very positive. In the month just past, 21,463 MINI were delivered to customers, 17.5% more than in April 2007 (18,264). For the year to April, 79,680 MINI were sold, which represents an increase of 22.1% (prev.yr.: 65,244).
Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing: "We are and will remain strong in the market, and we will affirm our leading position in the premium segment this year with a series of new models. Despite the difficult economic conditions in some markets, we will continue to aim for new record sales levels for all three brands for the current business year. At the same time, we are making our fleet more and more environmentally friendly, which our customers appreciate. After having sold over 450,000 units with EfficientDynamics measures last year, we expect to sell over 800,000 BMW and MINI vehicles with this technology in Europe in 2008. This will continue to strengthen our competitive advantage by reducing fuel consumption and emissions throughout the entire fleet."
The BMW Group once again sold most of its vehicles in the European markets, where sales of 79,391 vehicles were recorded in April. This is an increase of 14.1% compared with the same month last year. In the American markets, the BMW Group increased its deliveries last month by 10.0% to reach 36,169 vehicles. In April 2008, the BMW Group sold a total of 31,448 BMW and MINI brand cars (prev.yr.: 28,692/+9.6%) in the USA, its largest single market, and was able to successfully maintain its position in the face of the negative overall trend in the market. The BMW M3, BMW X6 and BMW 1 Series and the MINI Clubman, which were all launched for the first time in the US market, had a positive effect on sales development.
The company is continuing to grow at above-average rates in Asia, where the number of automobiles delivered rose in April 2008 by 11.3% to 13,330 (prev.yr.: 11,982). The Chinese markets once again developed dynamically. Sales in April rose by 15.5% from 5,128 units to 5,921 units.
In Western Europe, sales rose by 13.8% to 75,191 automobiles (prev.yr. 66,068). Development in the German market was also very positive - the BMW Group was able to sell 30,638 vehicles here in April (prev.yr.: 23,991). This corresponds to an increase of 27.7%.
For Rolls-Royce Motor Cars, the number of deliveries rose in April by 69.2% to 88 (prev.yr.: 52) vehicles. For the year to April, 271 Rolls-Royce cars were sold, representing a 64.2% increase on the same period last year (165 cars).
Sales of motorcycles in April 2008 reached 12,489 vehicles (prev.yr.: 12,320/+1.4%). For the year to the end of April, 33,533 BMW motorcycles were delivered to customers (prev.yr.: 35,348/-5.1%).
BMW Group sales in/up to and including April 2008 at a glance
In April 2008 comp. w. prev.yr. Up to & incl. April 2008 comp.w. prev.yr.
BMW Group Automobiles 133,205 +12.5% 485,155 +7.5%
BMW 111,654 +11.6% 405,204 +5.0%
MINI 21,463 +17.5% 79,680 +22.1%
Rolls-Royce 88 +69.2% 271 +64.2%
BMW Motorcycles 12,489 +1.4% 33,533 -5.1%
