The application gives users access to the latest news items from any country in the local language. There is also a direct link to each country's national PressClub.
BMW Group View allows discussion of a wide range of subjects within the community. The integration of press and PR work into this new media channel is in line with the BMW Group's objective of presenting information online in a current way.
The agency Gölz&Schwarz, based in Munich, assisted in the implementation of this application.