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Victoria Couture to valorise E-Shop Appplication by 3d Visualizing
3d application for marketing purposes(PresseBox) ( Berg, )
Berg near Munich - The new 3d application for clothing Marketing has been developed in France. The Idées 3Com, developer of interactive 3d applications for marketing purposes on the internet has combined in its virtual clothing boutique the real and the virtual world for the brand "Victoria Couture". A user of this application can benefit in the virtual shopping process from advantaged of classical e-commerce as well as from shopping in a real store. He can peer the products of desire, can get in contact with the sales person via internet and just can have fun on the shopping tour.
Such an application requires a 3d visualization which assures beside persuasive 3d animation also a real time rendering which also runs on the internet. The 3d animation ought to come very close to a real object. That means the mapping of rooms and objects must show for instance textures which are more or less photorealistic. Consequently wooden objects must look as made of lumber, same is essential for stone and - in this special context - draperies. The simulation of products and moving objects should also show shadow-effects which come along with e.g. avatars and scenes and other moving objects like in the real world. The application of the clothing boutique is networked with the backend systems to control the purchasing process.
To ensure interactivity it needs above all a 3d rendering of very high rates to visualize 3d models of clothes and accessoirs real time. State of the art visualization software needs to run on the internet which also requires processing of large data volumes. Because all these requirements are given with the 3d software BS Contact application developer Idées 3Com went for software offerer Bitmanagement Software.
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