Press release BoxID: 173096 (Bitmanagement Software GmbH)
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Victoria Couture to valorise E-Shop Appplication by 3d Visualizing

3d application for marketing purposes

(PresseBox) (Berg, ) First fully integrated clothing store originated in France / The French developer of 3d applications Idées 3Com creates virtual clothing boutique / Idées 3Com combines advantages of classic e-commerce with those of a real store / application is based on 3d technology from Bitmanagement.

Berg near Munich - The new 3d application for clothing Marketing has been developed in France. The Idées 3Com, developer of interactive 3d applications for marketing purposes on the internet has combined in its virtual clothing boutique the real and the virtual world for the brand "Victoria Couture". A user of this application can benefit in the virtual shopping process from advantaged of classical e-commerce as well as from shopping in a real store. He can peer the products of desire, can get in contact with the sales person via internet and just can have fun on the shopping tour.

Such an application requires a 3d visualization which assures beside persuasive 3d animation also a real time rendering which also runs on the internet. The 3d animation ought to come very close to a real object. That means the mapping of rooms and objects must show for instance textures which are more or less photorealistic. Consequently wooden objects must look as made of lumber, same is essential for stone and - in this special context - draperies. The simulation of products and moving objects should also show shadow-effects which come along with e.g. avatars and scenes and other moving objects like in the real world. The application of the clothing boutique is networked with the backend systems to control the purchasing process.

To ensure interactivity it needs above all a 3d rendering of very high rates to visualize 3d models of clothes and accessoirs real time. State of the art visualization software needs to run on the internet which also requires processing of large data volumes. Because all these requirements are given with the 3d software BS Contact application developer Idées 3Com went for software offerer Bitmanagement Software.

Bitmanagement Software GmbH

Bitmanagement Software GmbH (Berg, Germany) is a leading developer of interactive, real-time 3D and multimedia software for a diverse range of markets and applications, based on the international Web 3D standards X3D, VRML, MPEG-4, industry standard COLLADA and Java. Bitmanagement Software's product portfolio empowers business to rapidly develop and deploy custom, high performance, Internet enabled 3D solutions that are tailored to their particular market and seamlessly integrated with their existing hardware and software investments.

Formed in 2002 upon a solid technology foundation 10 years in development, Bitmanagement Software takes great pride in its proven track record of customer satisfaction and service delivery, its commitment to advancing Web 3D standards and its ongoing investment in technology and people, resulting in strong growth and positive cash flow to date and a positive financial outlook going forward.

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